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Market-based management : = strategi...

Best, Roger J.

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Market-based management : = strategies for growing customer value and profitability /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Market-based management :/ Roger J. Best.
Reminder of title:	strategies for growing customer value and profitability /
Author:	Best, Roger J.
Published:	Upper Saddle River, N.J. :Prentice Hall, : c2000.,
Description:	xxi, 385 p. :ill. ;24 cm.
Subject:	Marketing - Management. -
ISBN:	0130145467 (pbk.) :

Market-based management : = strategies for growing customer value and profitability /
Best, Roger J.

Market-based management :strategies for growing customer value and profitability /Roger J. Best. - 2nd ed. - Upper Saddle River, N.J. :Prentice Hall,c2000. - xxi, 385 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0130145467 (pbk.) :US48.00

LCCN: 99037126Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .B46 2000

Dewey Class. No.: 658.8

Market-based management : = strategies for growing customer value and profitability /
LDR:00643cam a2200205 a 45 001 678277
003 DLC
005 20000810153213.9
008 000726s2000 njua b 001 0 eng
010 $a 99037126
020 $a 0130145467 (pbk.) : $c US48.00
035 $a ib 00890054
040 $a DLC $c DLC $d DLC $d DH
042 $a pcc
050 0 0 $a HF5415.13 $b .B46 2000
082 0 0 $a 658.8 $2 21
100 $a Best, Roger J. $3 648143
245 1 0 $a Market-based management : $b strategies for growing customer value and profitability / $c Roger J. Best.
250 $a 2nd ed.
260 $a Upper Saddle River, N.J. : $c c2000. $b Prentice Hall,
300 $a xxi, 385 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Marketing $x Management. $3 559161