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Introduction to marketing communicat...
~
Moriarty, Sandra E.
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Introduction to marketing communication : = an integrated approach /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Introduction to marketing communication :/ John Burnett, Sandra Moriarty.
Reminder of title:
an integrated approach /
remainder title:
Introduction to marketing communications
Author:
Burnett, John,
other author:
Moriarty, Sandra E.
Published:
Upper Saddle River, N.J. :Prentice Hall, : c1998.,
Description:
xxxv, 659, [71] p. :ill. (some col.) ;27 cm.
Subject:
Advertising campaigns. -
ISBN:
0132690853 :
Introduction to marketing communication : = an integrated approach /
Burnett, John,1944-
Introduction to marketing communication :
an integrated approach /Introduction to marketing communicationsJohn Burnett, Sandra Moriarty. - Upper Saddle River, N.J. :Prentice Hall,c1998. - xxxv, 659, [71] p. :ill. (some col.) ;27 cm.
Includes bibliographical references (N1-N11)and index.
ISBN: 0132690853 :US92.00
LCCN: 97038237Subjects--Topical Terms:
605249
Advertising campaigns.
LC Class. No.: HF5415.123 / .B87 1998
Dewey Class. No.: 658.8
Introduction to marketing communication : = an integrated approach /
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Introduction to marketing communication :
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an integrated approach /
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John Burnett, Sandra Moriarty.
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Introduction to marketing communications
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Marketing communications
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c1998.
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Prentice Hall,
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xxxv, 659, [71] p. :
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ill. (some col.) ;
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27 cm.
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Includes bibliographical references (N1-N11)and index.
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Advertising campaigns.
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Communication in marketing.
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Moriarty, Sandra E.
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(Sandra Ernst)
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671087
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六樓西文書區HC-Z(6F Western Language Books)
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六樓西文書區HC-Z(6F Western Language Books)
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HF5415.123 B87 1998
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