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Marketing management for the hospita...

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Reich, Allen Z.

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Marketing management for the hospitality industry : = a strategic approach /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing management for the hospitality industry :/ Allen Z. Reich.
其他題名:	a strategic approach /
作者:	Reich, Allen Z.
出版者:	New York :John Wiley & Sons, : c1997.,
面頁冊數:	xix, 530 p. :ill. ;25 cm.
標題:	Hospitality industry - Marketing. -
ISBN:	0471310123 :

Marketing management for the hospitality industry : = a strategic approach /
Reich, Allen Z.

Marketing management for the hospitality industry :a strategic approach /Allen Z. Reich. - New York :John Wiley & Sons,c1997. - xix, 530 p. :ill. ;25 cm.

Includes bibliographical references (p. 515-522) and index.

ISBN: 0471310123 :US59.95

LCCN: 94047535Subjects--Topical Terms:

700247
Hospitality industry
--Marketing.

LC Class. No.: TX911.3.M3 / R43 1997

Dewey Class. No.: 647.94/068/8

Marketing management for the hospitality industry : = a strategic approach /
LDR:00588pam a2200181 a 45 001 675318
003 DLC
005 19991206141507.0
008 991122s1997 nyua b 001 0 eng
010 $a 94047535
020 $a 0471310123 : $c US59.95
035 $a tr 00890122
040 $a DLC $c DLC $d DLC $d DH
050 0 0 $a TX911.3.M3 $b R43 1997
082 0 0 $a 647.94/068/8 $2 20
100 $a Reich, Allen Z. $3 578579
245 1 0 $a Marketing management for the hospitality industry : $b a strategic approach / $c Allen Z. Reich.
260 $a New York : $c c1997. $b John Wiley & Sons,
300 $a xix, 530 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 515-522) and index.
650 $a Hospitality industry $x Marketing. $3 700247

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