The handbook for focus group research /
Greenbaum, Thomas L.

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  • The handbook for focus group research /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: The handbook for focus group research // Thomas L. Greenbaum.
    Author: Greenbaum, Thomas L.
    Published: Thousand Oaks, Calif. :Sage Publications, : c1998.,
    Description: xvi, 262 p. :ill. ;24 cm.
    Notes: Includes index.
    [NT 15003449]: Focus groups: an overview -- Research decisions -- Maximizing the effectiveness of focus group research -- Common mistakes in focus groups -- The moderator -- Focus groups and the technology revolution -- Controlling the costs of focus group research -- New moderating techniques -- Global focus groups -- Litigation focus groups -- Focus groups with physicians -- Focus group trends -- Effective management of field services and recruiting -- Threats to the focus group industry -- A career as a moderator -- Building business moderating focus groups -- The role of the facility.
    Subject: Focused group interviewing. -
    ISBN: 0761912525 (acid-free paper) :
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  • 2 records • Pages 1 •
 
F0019926 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HF5415.2 G695 1998 一般使用(Normal) On shelf 0
W0041600 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HF5415.2 G695 1998 一般使用(Normal) On shelf 0
  • 2 records • Pages 1 •
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