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Marketing communications : = framewo...

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Fill, Chris.

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Marketing communications : = frameworks, theories, and applications /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing communications :/ Chris Fill.
Reminder of title:	frameworks, theories, and applications /
Author:	Fill, Chris.
Published:	London ;Prentice Hall, : 1995.,
Description:	xx, 515 p. :ill. ;24 cm.
Subject:	Communication in marketing. -
ISBN:	0131509624 (pbk.)

Marketing communications : = frameworks, theories, and applications /
Fill, Chris.

Marketing communications :frameworks, theories, and applications /Chris Fill. - London ;Prentice Hall,1995. - xx, 515 p. :ill. ;24 cm.

Includes bibliographical references and indexes.

ISBN: 0131509624 (pbk.)

LCCN: 94038455Subjects--Topical Terms:

584906
Communication in marketing.

LC Class. No.: HF5415.123 / .F55 1995

Dewey Class. No.: 658.8

Marketing communications : = frameworks, theories, and applications /
LDR:00561pam a2200181 a 45 001 665790
003 DLC
005 19950626094454.7
008 940929s1995 enka b 001 0 eng
010 $a 94038455
020 $a 0131509624 (pbk.)
035 $a dt 00015115
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.123 $b .F55 1995
082 0 0 $a 658.8 $2 20
100 $a Fill, Chris. $3 694327
245 1 0 $a Marketing communications : $b frameworks, theories, and applications / $c Chris Fill.
260 $a London ; $a New York : $c 1995. $b Prentice Hall,
300 $a xx, 515 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and indexes.
650 $a Communication in marketing. $3 584906
650 $a Marketing channels. $3 655321
650 $a Sales promotion. $3 597173

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W0026344

六樓西文書區HC-Z(6F Western Language Books)

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HF5415.123 F484 1995

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