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Strategic marketing management : = t...

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Lucas, George H.

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Strategic marketing management : = text and cases /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic marketing management :/ O.C. Ferrell, George H. Lucas, Jr., David Luck.
Reminder of title:	text and cases /
Author:	Ferrell, O. C.
other author:	Lucas, George H.
Published:	Cincinnati, Ohio :College Division, South-Western Pub.Co., : c1994.,
Description:	xv, 400 p. :ill. ;24 cm.
Subject:	Marketing - Management. -
ISBN:	0538828234 :

Strategic marketing management : = text and cases /
Ferrell, O. C.

Strategic marketing management :text and cases /O.C. Ferrell, George H. Lucas, Jr., David Luck. - Cincinnati, Ohio :College Division, South-Western Pub.Co.,c1994. - xv, 400 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0538828234 :US24.15

LCCN: 93036583Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .F469 1994

Dewey Class. No.: 658.8/02

Strategic marketing management : = text and cases /
LDR:00582nam a2200181 a 45 001 665298
003 DLC
005 19940112151927.0
008 930913s1994 ohua b 001 0 eng
010 $a 93036583
020 $a 0538828234 : $c US24.15
035 $a dt 00002492
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.13 $b .F469 1994
082 0 0 $a 658.8/02 $2 20
100 $a Ferrell, O. C. $3 693556
245 1 0 $a Strategic marketing management : $b text and cases / $c O.C. Ferrell, George H. Lucas, Jr., David Luck.
260 $a Cincinnati, Ohio : $c c1994. $b College Division, South-Western Pub.Co.,
300 $a xv, 400 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Marketing $x Management. $3 559161
700 $a Lucas, George H. $3 693555
700 $a Luck, David Johnston. $3 655326

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W0012585

罕用書庫221室(美崙校區,調書請點預約)(RU_221)

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HF5415.13 F383 1994

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