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Promotional strategy : = managing th...
~
Kinnear, Thomas C., (1943-)
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Promotional strategy : = managing the marketing communications process /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Promotional strategy :/ James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
Reminder of title:
managing the marketing communications process /
Author:
Engel, James F.
other author:
Kinnear, Thomas C.,
Published:
Burr Ridge, Ill. :Irwin, : c1994.,
Description:
xv, 624 p. :ill. (some col.) ;24 cm.
Series:
The Irwin series in marketing
Subject:
Advertising. -
ISBN:
0256122407 :
Promotional strategy : = managing the marketing communications process /
Engel, James F.
Promotional strategy :
managing the marketing communications process /James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. - 8th ed. - Burr Ridge, Ill. :Irwin, c1994. - xv, 624 p. :ill. (some col.) ;24 cm. - The Irwin series in marketing.
Includes bibliographical references and index.
ISBN: 0256122407 :US26.49
LCCN: 93048793Subjects--Topical Terms:
570176
Advertising.
LC Class. No.: HF5415 / .E65 1994
Dewey Class. No.: 658.8
Promotional strategy : = managing the marketing communications process /
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managing the marketing communications process /
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James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
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8th ed.
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Burr Ridge, Ill. :
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c1994.
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Irwin,
300
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xv, 624 p. :
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ill. (some col.) ;
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24 cm.
440
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The Irwin series in marketing
504
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Includes bibliographical references and index.
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Advertising.
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570176
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Marketing
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Management.
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650
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Marketing.
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Kinnear, Thomas C.,
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1943-
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Warshaw, Martin R.
$3
693540
based on 0 review(s)
Location:
ALL
六樓西文書區HC-Z(6F Western Language Books)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
Inventory Number
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Item Class
Material type
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No. of reservations
Opac note
Attachments
W0012573
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HF5415 E57 1994
一般使用(Normal)
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0
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1 records • Pages 1 •
1
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