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Promotion management & marketing com...
~
Shimp, Terence A.
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Promotion management & marketing communications /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Promotion management & marketing communications // Terence A. Shimp.
Author:
Shimp, Terence A.
Published:
Fort Worth :Dryden Press, : c1993.,
Description:
xxii, 682 p. :ill. (some col.) ;24 cm.
Series:
The Dryden Press series in marketing
Subject:
Advertising. -
ISBN:
0030767482 (pbk.) :
Promotion management & marketing communications /
Shimp, Terence A.
Promotion management & marketing communications /
Terence A. Shimp. - 3rd ed. - Fort Worth :Dryden Press,c1993. - xxii, 682 p. :ill. (some col.) ;24 cm. - The Dryden Press series in marketing.
Includes bibliographical references and indexes.
ISBN: 0030767482 (pbk.) :US27.27
LCCN: 92070973Subjects--Topical Terms:
570176
Advertising.
LC Class. No.: HF5415.123 / .S54 1993
Dewey Class. No.: 658.8/2
Promotion management & marketing communications /
LDR
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Shimp, Terence A.
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Promotion management & marketing communications /
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Terence A. Shimp.
250
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3rd ed.
260
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Fort Worth :
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c1993.
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Dryden Press,
300
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xxii, 682 p. :
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ill. (some col.) ;
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24 cm.
440
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$a
The Dryden Press series in marketing
504
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Includes bibliographical references and indexes.
650
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Advertising.
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570176
650
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Communication in marketing.
$3
584906
650
$a
Direct marketing.
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667134
650
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Sales promotion.
$3
597173
based on 0 review(s)
Location:
ALL
六樓西文書區HC-Z(6F Western Language Books)
罕用書庫221室(美崙校區,調書請點預約)(RU_221)
Year:
Volume Number:
Items
3 records • Pages 1 •
1
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W0012572
罕用書庫221室(美崙校區,調書請點預約)(RU_221)
01.外借(書)_YB
一般圖書
HF5415.123 S54 1993
一般使用(Normal)
On shelf
0
Reserve
GW0000131
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HF5415.123 S54 1993
一般使用(Normal)
On shelf
0
Reserve
GW0011907
罕用書庫221室(美崙校區,調書請點預約)(RU_221)
01.外借(書)_YB
一般圖書
HF5415.123 S54 1993
一般使用(Normal)
On shelf
0
Reserve
3 records • Pages 1 •
1
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