| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing // Warren Keegan, Sandra Moriarty, Tom Duncan. |
| Author: |
Keegan, Warren J. |
| other author: |
Duncan, Tom |
| Published: |
Englewood Cliffs, N.J. :Prentice Hall, : 1995., |
| Description: |
xxviii, 743, 22, 8, 10, 10, 2, 23 p. :ill. ;26 cm. |
| Subject: |
Marketing. - |
| ISBN: |
0130163872 : |