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Competitive marketing strategy for E...

McDonald, Malcolm.

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Competitive marketing strategy for Europe : = developing, maintaining and defending competitive advantage /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Competitive marketing strategy for Europe :/ Linden Brown and Malcolm H.B. McDonald.
Reminder of title:	developing, maintaining and defending competitive advantage /
Author:	Brown, Linden.
other author:	McDonald, Malcolm.
Published:	Basingstoke, Hampshire [England] :Macmillan, : 1994.,
Description:	xi, 370 p. :ill. ;24 cm.
Subject:	Marketing - Management. -
ISBN:	0333613503

Competitive marketing strategy for Europe : = developing, maintaining and defending competitive advantage /
Brown, Linden.

Competitive marketing strategy for Europe :developing, maintaining and defending competitive advantage /Linden Brown and Malcolm H.B. McDonald. - Basingstoke, Hampshire [England] :Macmillan,1994. - xi, 370 p. :ill. ;24 cm.

Includes bibliographic references (p. 349-357) and index.

ISBN: 0333613503

LCCN: gb 94041790

Nat. Bib. No.: GB94-41790Subjects--Topical Terms:

559161
Marketing
--Management.

Dewey Class. No.: 658.80094

Competitive marketing strategy for Europe : = developing, maintaining and defending competitive advantage /
LDR:00726nam a2200217 a 45 001 664950
003 OCoLC
005 19950428111323.0
008 940608s1994 enka 001 0 eng d
010 $a gb 94041790
015 $a GB94-41790
019 $a 30736474
020 $a 0333613503
020 $a 0333613511 (pbk.)
035 $a dt 00002027
040 $a EUN $c EUN $d ESU $d UKM
043 $a e------
082 0 4 $a 658.80094 $2 20
100 $a Brown, Linden. $3 692941
245 1 0 $a Competitive marketing strategy for Europe : $b developing, maintaining and defending competitive advantage / $c Linden Brown and Malcolm H.B. McDonald.
260 $a Basingstoke, Hampshire [England] : $c 1994. $b Macmillan,
300 $a xi, 370 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographic references (p. 349-357) and index.
650 $a Marketing $x Management. $3 559161
700 $a McDonald, Malcolm. $3 583850