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Women's market handbook : = understa...

Lear, Frances.

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Women's market handbook : = understanding and reaching today's most powerful consumer group /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Women's market handbook :/ Carol Nelson ; guest foreword by Frances Lear.
Reminder of title:	understanding and reaching today's most powerful consumer group /
Author:	Nelson, Carol,
other author:	Lear, Frances.
Published:	Detroit :Gale Research, : c1994.,
Description:	xvi, 366 p. :ill. ;25 cm.
Notes:	"Gale professional library"--Spine.
Subject:	Advertising. -
ISBN:	0810391392 (alk. paper) :

Women's market handbook : = understanding and reaching today's most powerful consumer group /
Nelson, Carol,1953-

Women's market handbook :understanding and reaching today's most powerful consumer group /Carol Nelson ; guest foreword by Frances Lear. - Detroit :Gale Research,c1994. - xvi, 366 p. :ill. ;25 cm.

"Gale professional library"--Spine.

Includes bibliographical references (p. [353]-355) and index.

ISBN: 0810391392 (alk. paper) :US64.95

LCCN: 93030264Subjects--Topical Terms:

570176
Advertising.

LC Class. No.: HF5415 / .N3495 1994

Dewey Class. No.: 658.8/348

Women's market handbook : = understanding and reaching today's most powerful consumer group /
LDR:00695nam a2200193 a 45 001 659534
003 DLC
005 19940223161431.9
008 930811s1994 miua bf 001 0 eng
010 $a 93030264
020 $a 0810391392 (alk. paper) : $c US64.95
035 $a dt 00018463
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415 $b .N3495 1994
082 0 0 $a 658.8/348 $2 20
100 $a Nelson, Carol, $d 1953- $3 683493
245 1 0 $a Women's market handbook : $b understanding and reaching today's most powerful consumer group / $c Carol Nelson ; guest foreword by Frances Lear.
260 $a Detroit : $c c1994. $b Gale Research,
300 $a xvi, 366 p. : $b ill. ; $c 25 cm.
500 $a "Gale professional library"--Spine.
504 $a Includes bibliographical references (p. [353]-355) and index.
650 $a Advertising. $3 570176
650 $a Marketing. $3 536353
650 $a Women consumers. $3 668685
700 $a Lear, Frances. $3 683492