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Government marketing : = theory and ...
~
Mokwa, Michael P.
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Government marketing : = theory and practice /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Government marketing :/ edited by Michael P. Mokwa, Steven E. Permut.
Reminder of title:
theory and practice /
other author:
Mokwa, Michael P.
Published:
New York, N.Y. :Praeger Publishers, : 1981.,
Description:
xvi, 384 p. :ill. ;25 cm.
Notes:
Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association.
Series:
Praeger series in public and nonprofit sector marketing
Subject:
Government marketing. -
ISBN:
0030583160 :
Government marketing : = theory and practice /
Government marketing :
theory and practice /edited by Michael P. Mokwa, Steven E. Permut. - New York, N.Y. :Praeger Publishers,1981. - xvi, 384 p. :ill. ;25 cm. - Praeger series in public and nonprofit sector marketing.
Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association.
Includes bibliographical references.
ISBN: 0030583160 :US24.95
LCCN: 81000308 //r862Subjects--Topical Terms:
682014
Government marketing.
LC Class. No.: JF1525.P8 / G64
Dewey Class. No.: 350.81/9
Government marketing : = theory and practice /
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Government marketing :
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theory and practice /
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edited by Michael P. Mokwa, Steven E. Permut.
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New York, N.Y. :
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1981.
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Praeger Publishers,
300
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xvi, 384 p. :
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ill. ;
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25 cm.
440
0
$a
Praeger series in public and nonprofit sector marketing
500
$a
Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association.
504
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Includes bibliographical references.
650
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Government marketing.
$3
682014
700
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Mokwa, Michael P.
$3
682012
700
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Permut, Steven E.
$3
682013
710
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American Marketing Association.
$3
645915
710
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Yale University.
$3
515640
based on 0 review(s)
Location:
ALL
六樓西文書區HC-Z(6F Western Language Books)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
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W0027582
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
JF1525.P8 G721 1981
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1
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