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Marketing to older consumers : = a h...

Moschis, George P., (1944-)

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Marketing to older consumers : = a handbook of information for strategy development /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing to older consumers :/ George P. Moschis.
Reminder of title:	a handbook of information for strategy development /
Author:	Moschis, George P.,
Published:	Westport, Conn. :Quorum Books, : 1992.,
Description:	xii, 338 p. :ill. ;24 cm.
Subject:	Aged as consumers. -
ISBN:	0899307647 (alk. paper)

Marketing to older consumers : = a handbook of information for strategy development /
Moschis, George P.,1944-

Marketing to older consumers :a handbook of information for strategy development /George P. Moschis. - Westport, Conn. :Quorum Books,1992. - xii, 338 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0899307647 (alk. paper)

LCCN: 91047642Subjects--Topical Terms:

669945
Aged as consumers.

LC Class. No.: HF5415.32 / .M67 1992

Dewey Class. No.: 658.8/0084/6

Marketing to older consumers : = a handbook of information for strategy development /
LDR:00576nam a2200169 a 45 001 658720
005 19921120145706.5
008 911226s1992 ctua b 001 0 eng
010 $a 91047642
020 $a 0899307647 (alk. paper)
035 $a dt 00016013
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.32 $b .M67 1992
082 0 0 $a 658.8/0084/6 $2 20
100 $a Moschis, George P., $d 1944- $3 669944
245 1 0 $a Marketing to older consumers : $b a handbook of information for strategy development / $c George P. Moschis.
260 $a Westport, Conn. : $c 1992. $b Quorum Books,
300 $a xii, 338 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Aged as consumers. $3 669945
650 $a Marketing. $3 536353