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Interactive marketing : = how to use...

Williams, Martin.

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Interactive marketing : = how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Interactive marketing :/ Martin Williams.
Reminder of title:	how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action /
Author:	Williams, Martin.
Published:	Sydney :Prentice Hall, : 1994.,
Description:	xli, 463 p. :ill. ;25 cm.
Notes:	Includes index.
Subject:	Marketing. -
ISBN:	0724810943

Interactive marketing : = how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action /
Williams, Martin.

Interactive marketing :how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action /Martin Williams. - Sydney :Prentice Hall,1994. - xli, 463 p. :ill. ;25 cm.

Includes index.

ISBN: 0724810943Subjects--Topical Terms:

536353
Marketing.

Interactive marketing : = how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action /
LDR:00450nam a2200121 a 45 001 653208
008 950831s1994 at a 001 0 eng d
020 $a 0724810943
035 $a dt 00012267
040 $a NDHU $c NDHU $d NDHU
100 $a Williams, Martin. $3 671137
245 1 0 $a Interactive marketing : $b how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action / $c Martin Williams.
260 $a Sydney : $c 1994. $b Prentice Hall,
300 $a xli, 463 p. : $b ill. ; $c 25 cm.
500 $a Includes index.
650 $a Marketing. $3 536353
650 $a Sales promotion. $3 597173
650 $a Selling. $3 643554