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Marketing : = an introductory text /

~

McDonald, Malcolm.

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Marketing : = an introductory text /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing :/ Martin Christopher and Malcolm McDonald.
Reminder of title:	an introductory text /
Author:	Christopher, Martin.
other author:	McDonald, Malcolm.
Published:	Houndmills, Basingstoke, Hampshire :Macmillan Business, : 1995.,
Description:	xiii, 336 p. :ill. ;24 cm.
Subject:	Marketing. -
ISBN:	0333625862

Marketing : = an introductory text /
Christopher, Martin.

Marketing :an introductory text /Martin Christopher and Malcolm McDonald. - Houndmills, Basingstoke, Hampshire :Macmillan Business,1995. - xiii, 336 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0333625862Subjects--Topical Terms:

536353
Marketing.

Marketing : = an introductory text /
LDR:00466nam a2200133 a 45 001 653187
008 950831s1995 enka b 001 0 eng d
020 $a 0333625862
020 $a 0333625870 (pbk.)
035 $a dt 00012246
040 $a NDHU $c NDHU $d NDHU
100 $a Christopher, Martin. $3 665939
245 1 0 $a Marketing : $b an introductory text / $c Martin Christopher and Malcolm McDonald.
260 $a Houndmills, Basingstoke, Hampshire : $c 1995. $b Macmillan Business,
300 $a xiii, 336 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Marketing. $3 536353
700 $a McDonald, Malcolm. $3 583850

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W0024080

罕用書庫221室(美崙校區,調書請點預約)(RU_221)

01.外借(書)_YB

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HF5415.122 C556 1995

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1 records • Pages 1 •
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