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The marketing initiative : = Economi...

Saunders, John A., (1946-)

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The marketing initiative : = Economic and Social Research Council studies into British marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The marketing initiative :/ edited by John Saunders.
Reminder of title:	Economic and Social Research Council studies into British marketing /
other author:	Saunders, John A.,
Published:	New York :Prentice Hall, : 1994.,
Description:	xvi, 457 p. :ill. ;25 cm.
Subject:	Competition, International. -
ISBN:	0130428213 (hbk)

The marketing initiative : = Economic and Social Research Council studies into British marketing /
The marketing initiative :Economic and Social Research Council studies into British marketing /edited by John Saunders. - New York :Prentice Hall,1994. - xvi, 457 p. :ill. ;25 cm.

Includes bibliographical references (p. 424-445) and index.

ISBN: 0130428213 (hbk)

LCCN: 95131757Subjects--Topical Terms:

542897
Competition, International.

LC Class. No.: HF5415.12.G7 / M38 1994

Dewey Class. No.: 658.8/00941

The marketing initiative : = Economic and Social Research Council studies into British marketing /
LDR:00630nam a2200193 a 45 001 653153
003 DLC
005 19950419154252.1
008 950325s1994 nyua b 001 0 eng
010 $a 95131757
020 $a 0130428213 (hbk)
035 $a dt 00012084
040 $a DLC $c DLC
043 $a e-uk---
050 0 0 $a HF5415.12.G7 $b M38 1994
082 0 0 $a 658.8/00941 $2 20
245 0 0 $a The marketing initiative : $b Economic and Social Research Council studies into British marketing / $c edited by John Saunders.
260 $a New York : $c 1994. $b Prentice Hall,
300 $a xvi, 457 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 424-445) and index.
650 $a Competition, International. $3 542897
650 $a Marketing $z Great Britain $x Management. $3 671050
650 $a New products $z Great Britain $x Marketing. $3 671051
650 $a Product management $z Great Britain. $3 671052
700 $a Saunders, John A., $d 1946- $3 668714
710 $a Economic and Social Research Council (Great Britain) $3 583642