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European casebook on managing indust...
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Jenster, Per V.
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European casebook on managing industrial and business-to-business marketing /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
European casebook on managing industrial and business-to-business marketing // [edited by] Per V. Jenster.
其他作者:
Jenster, Per V.
出版者:
New York :Prentice Hall, : 1994.,
面頁冊數:
xxvii, 444 p. :ill. ;24 cm.
附註:
"The present volume ... composed mainly of cases written by faculty at the International Institute for Management Development (IMD International) Lausanne, Switzerland"--CIP galley.
叢書名:
European casebook series in management
標題:
Industrial marketing - Management - Europe -
ISBN:
0130971480 (pbk.) :
European casebook on managing industrial and business-to-business marketing /
European casebook on managing industrial and business-to-business marketing /
[edited by] Per V. Jenster. - New York :Prentice Hall,1994. - xxvii, 444 p. :ill. ;24 cm. - European casebook series in management.
"The present volume ... composed mainly of cases written by faculty at the International Institute for Management Development (IMD International) Lausanne, Switzerland"--CIP galley.
Includes bibliographical references.
ISBN: 0130971480 (pbk.) :US36.00
LCCN: 94029720Subjects--Topical Terms:
670923
Industrial marketing
--Management--Europe
LC Class. No.: HF5415.1263 / .E94 1994
Dewey Class. No.: 658.8/0094
European casebook on managing industrial and business-to-business marketing /
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