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Rumor in the marketplace : = the soc...
~
Koenig, Fredrick.
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Rumor in the marketplace : = the social psychology of commercial hearsay /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Rumor in the marketplace :/ Fredrick Koenig.
Reminder of title:
the social psychology of commercial hearsay /
Author:
Koenig, Fredrick.
Published:
Dover, Mass. :Auburn House Pub. Co., : c1985.,
Description:
xii, 180 p. :ill. ;25 cm.
Subject:
Corporate image. -
ISBN:
0865691177 :
Rumor in the marketplace : = the social psychology of commercial hearsay /
Koenig, Fredrick.
Rumor in the marketplace :
the social psychology of commercial hearsay /Fredrick Koenig. - Dover, Mass. :Auburn House Pub. Co.,c1985. - xii, 180 p. :ill. ;25 cm.
Includes bibliographies and index.
ISBN: 0865691177 :US22.95
LCCN: 84012379 //r86Subjects--Topical Terms:
523494
Corporate image.
LC Class. No.: HD59.2 / .K63 1985
Dewey Class. No.: 302.2/4
Rumor in the marketplace : = the social psychology of commercial hearsay /
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the social psychology of commercial hearsay /
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Fredrick Koenig.
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c1985.
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xii, 180 p. :
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ill. ;
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25 cm.
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Includes bibliographies and index.
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Corporate image.
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523494
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Rumor.
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670638
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Social psychology.
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520219
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Location:
ALL
六樓西文書區HC-Z(6F Western Language Books)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
Inventory Number
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W0024654
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HD59.2 K78 1985
一般使用(Normal)
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1 records • Pages 1 •
1
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