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Strategic marketing management cases /

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Lamb, Charles W.

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Strategic marketing management cases /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic marketing management cases // David W. Cravens, Charles W. Lamb, Jr.
Author:	Cravens, David W.
other author:	Lamb, Charles W.
Published:	Homewood, IL :Irwin, : c1993.,
Description:	xviii, 900 p. :ill. ;25 cm.
Notes:	Rev. ed. of: Strategic marketing management cases and applications. 3rd ed. 1990.
Series:	The Irwin series in marketing
Subject:	Marketing - Case studies. -
ISBN:	0256105316

Strategic marketing management cases /
Cravens, David W.

Strategic marketing management cases /David W. Cravens, Charles W. Lamb, Jr. - 4th ed. - Homewood, IL :Irwin,c1993. - xviii, 900 p. :ill. ;25 cm. - The Irwin series in marketing.

Rev. ed. of: Strategic marketing management cases and applications. 3rd ed. 1990.

Includes bibliographical references and index.

ISBN: 0256105316

LCCN: 92006750Subjects--Topical Terms:

670161
Marketing
--Case studies.

LC Class. No.: HF5415 / .C6944 1993

Dewey Class. No.: 658.8/02

Strategic marketing management cases /
LDR:00699nam a2200205 a 45 001 652695
005 19921002083228.2
008 920212s1993 ilua b 001 0 eng
010 $a 92006750
020 $a 0256105316
035 $a dt 00012898
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415 $b .C6944 1993
082 0 0 $a 658.8/02 $2 20
100 $a Cravens, David W. $3 670160
245 1 0 $a Strategic marketing management cases / $c David W. Cravens, Charles W. Lamb, Jr.
250 $a 4th ed.
260 $a Homewood, IL : $c c1993. $b Irwin,
300 $a xviii, 900 p. : $b ill. ; $c 25 cm.
440 4 $a The Irwin series in marketing
500 $a Rev. ed. of: Strategic marketing management cases and applications. 3rd ed. 1990.
504 $a Includes bibliographical references and index.
650 $a Marketing $x Case studies. $3 670161
700 $a Lamb, Charles W. $3 670158
700 $a Cravens, David W. $t Strategic marketing management cases and applications. $3 670159

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W0024596

罕用書庫221室(美崙校區,調書請點預約)(RU_221)

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HF5415 C898 1993

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1 records • Pages 1 •
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