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Social marketing : = strategies for ...

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Roberto, Eduardo L.

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Social marketing : = strategies for changing public behavior /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Social marketing :/ Philip Kotler, Eduardo L. Roberto.
Reminder of title:	strategies for changing public behavior /
Author:	Kotler, Philip.
other author:	Roberto, Eduardo L.
Published:	New York :Free Press ; : c1989.,
Description:	xii, 401 p. :ill. ;25 cm.
Subject:	Behavior modification. -
ISBN:	0029184614 :

Social marketing : = strategies for changing public behavior /
Kotler, Philip.

Social marketing :strategies for changing public behavior /Philip Kotler, Eduardo L. Roberto. - New York :Free Press ;c1989. - xii, 401 p. :ill. ;25 cm.

Includes bibliographical references (p. 371-389) and index.

ISBN: 0029184614 :US29.95

LCCN: 89045735Subjects--Topical Terms:

519138
Behavior modification.

LC Class. No.: HF5415.122 / .K68 1989

Dewey Class. No.: 658.8

Social marketing : = strategies for changing public behavior /
LDR:00578nam a2200169 a 45 001 652582
005 19900403113327.6
008 891115s1989 nyua b 00110 eng
010 $a 89045735
020 $a 0029184614 : $c US29.95
035 $a dt 00012953
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.122 $b .K68 1989
082 0 0 $a 658.8 $2 20
100 $a Kotler, Philip. $3 520689
245 1 0 $a Social marketing : $b strategies for changing public behavior / $c Philip Kotler, Eduardo L. Roberto.
260 0 $a New York : $a London : $c c1989. $b Free Press ; $b Collier Macmillan,
300 $a xii, 401 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 371-389) and index.
650 $a Behavior modification. $3 519138
650 $a Social marketing. $3 669978
700 $a Roberto, Eduardo L. $3 669977

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W0024502

六樓西文書區HC-Z(6F Western Language Books)

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HF5415.122 K87 1989

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