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Targeting the trendsetting consumer ...

Leonard, Richard

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Targeting the trendsetting consumer : = how to market your product or service to influential buyers /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Targeting the trendsetting consumer :/ Irma Zandl, Richard Leonard.
Reminder of title:	how to market your product or service to influential buyers /
Author:	Zandl, Irma.
other author:	Leonard, Richard
Published:	Homewood, Ill. :Business One Irwin, : c1992.,
Description:	vii, 215 p. :ill. ;24 cm.
Subject:	Consumer behavior. -
ISBN:	1556234783

Targeting the trendsetting consumer : = how to market your product or service to influential buyers /
Zandl, Irma.

Targeting the trendsetting consumer :how to market your product or service to influential buyers /Irma Zandl, Richard Leonard. - Homewood, Ill. :Business One Irwin,c1992. - vii, 215 p. :ill. ;24 cm.

Includes bibliographical references (p. 195-206) and index.

ISBN: 1556234783

LCCN: 91031261Subjects--Topical Terms:

535816
Consumer behavior.

LC Class. No.: HF5415.32 / .Z36 1992

Dewey Class. No.: 658.8/34

Targeting the trendsetting consumer : = how to market your product or service to influential buyers /
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008 910801s1992 ilua b 00110 eng
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020 $a 1556234783
035 $a dt 00011428
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.32 $b .Z36 1992
082 0 0 $a 658.8/34 $2 20
100 $a Zandl, Irma. $3 668888
245 1 0 $a Targeting the trendsetting consumer : $b how to market your product or service to influential buyers / $c Irma Zandl, Richard Leonard.
260 0 $a Homewood, Ill. : $c c1992. $b Business One Irwin,
300 $a vii, 215 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 195-206) and index.
650 $a Consumer behavior. $3 535816
650 $a Marketing. $3 536353
650 $a Motivation research (Marketing) $3 590747
700 $a Leonard, Richard $q (Richard H.) $3 668887