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Competitive positioning : = the key ...
~
Saunders, John A., (1946-)
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Competitive positioning : = the key to marketing strategy /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Competitive positioning :/ by Graham Hooley and John Saunders.
Reminder of title:
the key to marketing strategy /
Author:
Hooley, Graham J.
other author:
Saunders, John A.,
Published:
Hemel Hempstead, Hertfordshire ;Prentice-Hall International, : 1993.,
Description:
xi, 260 p. :ill. ;24 cm.
Subject:
Competition. -
ISBN:
0131555995 (pbk.)
Competitive positioning : = the key to marketing strategy /
Hooley, Graham J.
Competitive positioning :
the key to marketing strategy /by Graham Hooley and John Saunders. - Hemel Hempstead, Hertfordshire ;Prentice-Hall International,1993. - xi, 260 p. :ill. ;24 cm.
Includes bibliographical references and index.
ISBN: 0131555995 (pbk.)
LCCN: 92032732Subjects--Topical Terms:
537031
Competition.
LC Class. No.: HF5415.13 / .H668 1993
Dewey Class. No.: 658.8/02
Competitive positioning : = the key to marketing strategy /
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the key to marketing strategy /
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by Graham Hooley and John Saunders.
260
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Hemel Hempstead, Hertfordshire ;
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Englewood Cliffs, N.J. :
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1993.
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Prentice-Hall International,
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9303
300
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xi, 260 p. :
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ill. ;
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24 cm.
504
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Includes bibliographical references and index.
650
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Competition.
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537031
650
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Marketing
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Management.
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559161
650
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Strategic planning.
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528149
700
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Saunders, John A.,
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1946-
$3
668714
based on 0 review(s)
Location:
ALL
六樓西文書區HC-Z(6F Western Language Books)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
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W0022295
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HF5415.13 H784 1993
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1 records • Pages 1 •
1
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