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Defining, measuring, and managing br...
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Leuthesser, Lance.
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Defining, measuring, and managing brand equity : = a conference summary /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Defining, measuring, and managing brand equity :/ by Lance Leuthesser.
其他題名:
a conference summary /
其他作者:
Leuthesser, Lance.
團體作者:
Marketing Science Institute Conference
出版者:
Cambridge, MA :Marketing Science Institute, : 1988.,
面頁冊數:
32 p. ;28 cm.
附註:
"Marketing Science Institute Conference held March 1-3, 1988, in Austin, TX."
標題:
Marketing - Congresses. -
Defining, measuring, and managing brand equity : = a conference summary /
Defining, measuring, and managing brand equity :
a conference summary /by Lance Leuthesser. - Cambridge, MA :Marketing Science Institute,1988. - 32 p. ;28 cm. - Report ;no. 88-104. - Report (Marketing Science Institute) ;no. 88-104.
"Marketing Science Institute Conference held March 1-3, 1988, in Austin, TX."Subjects--Topical Terms:
666011
Marketing
--Congresses.
Defining, measuring, and managing brand equity : = a conference summary /
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