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Marketing myths that are killing bus...

Shulman, Robert S., (1951-)

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Marketing myths that are killing business : = the cure for death wish marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing myths that are killing business :/ Kevin J. Clancy, Robert S. Shulman.
Reminder of title:	the cure for death wish marketing /
Author:	Clancy, Kevin J.,
other author:	Shulman, Robert S.,
Published:	New York :McGraw-Hill, : c1994.,
Description:	xxxv, 308 p. :ill. ;24 cm.
Notes:	Includes index.
Subject:	Marketing. -
ISBN:	0070111243 (acid-free paper) :

Marketing myths that are killing business : = the cure for death wish marketing /
Clancy, Kevin J.,1942-

Marketing myths that are killing business :the cure for death wish marketing /Kevin J. Clancy, Robert S. Shulman. - New York :McGraw-Hill,c1994. - xxxv, 308 p. :ill. ;24 cm.

Includes index.

ISBN: 0070111243 (acid-free paper) :US19.95

LCCN: 93005891Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .C5278 1994

Dewey Class. No.: 658.8

Marketing myths that are killing business : = the cure for death wish marketing /
LDR:00577nam a2200181 a 45 001 651295
003 DLC
005 19931019131019.4
008 930719s1994 nyua 001 0 eng
010 $a 93005891
020 $a 0070111243 (acid-free paper) : $c US19.95
035 $a dt 00013215
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415 $b .C5278 1994
082 0 0 $a 658.8 $2 20
100 $a Clancy, Kevin J., $d 1942- $3 667170
245 1 0 $a Marketing myths that are killing business : $b the cure for death wish marketing / $c Kevin J. Clancy, Robert S. Shulman.
260 $a New York : $c c1994. $b McGraw-Hill,
300 $a xxxv, 308 p. : $b ill. ; $c 24 cm.
500 $a Includes index.
650 $a Marketing. $3 536353
700 $a Shulman, Robert S., $d 1951- $3 667169