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Promotional management : = issues an...
~
Eng, Robert J.
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Promotional management : = issues and perspectives /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Promotional management :/ [compiled by] Norman Govoni, Robert Eng, Morton Galper.
Reminder of title:
issues and perspectives /
other author:
Eng, Robert J.
Published:
Englewood Cliffs, N.J. :Prentice-Hall, : c1988.,
Description:
xi, 305 p. :ill. ;24 cm.
Subject:
Advertising. -
ISBN:
0137310358 (pbk.)
Promotional management : = issues and perspectives /
Promotional management :
issues and perspectives /[compiled by] Norman Govoni, Robert Eng, Morton Galper. - Englewood Cliffs, N.J. :Prentice-Hall,c1988. - xi, 305 p. :ill. ;24 cm.
Includes bibliographies.
ISBN: 0137310358 (pbk.)
LCCN: 87012041Subjects--Topical Terms:
570176
Advertising.
LC Class. No.: HF5415 / .P727 1988
Dewey Class. No.: 658.8
Promotional management : = issues and perspectives /
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issues and perspectives /
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[compiled by] Norman Govoni, Robert Eng, Morton Galper.
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Eng, Robert J.
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Galper, Morton.
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Govoni, Norman A. P.
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667121
based on 0 review(s)
Location:
ALL
罕用書庫221室(美崙校區,調書請點預約)(RU_221)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
Inventory Number
Location Name
Item Class
Material type
Call number
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Attachments
W0024311
罕用書庫221室(美崙校區,調書請點預約)(RU_221)
01.外借(書)_YB
一般圖書
HF5415 P965 1988
一般使用(Normal)
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1 records • Pages 1 •
1
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