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The New direct marketing : = how to ...

Batra, Rajeev.

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The New direct marketing : = how to implement a profit-driven database marketing strategy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The New direct marketing :/ David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].
Reminder of title:	how to implement a profit-driven database marketing strategy /
other author:	Batra, Rajeev.
Published:	Burr Ridge, Ill. :Irwin Professional, : c1995.,
Description:	xiv, 493 p. :ill., map ;29 cm.
Notes:	Includes index.
Subject:	Database management. -
ISBN:	1556238096 (recycled paper)

The New direct marketing : = how to implement a profit-driven database marketing strategy /
The New direct marketing :how to implement a profit-driven database marketing strategy /David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.]. - 2nd ed. - Burr Ridge, Ill. :Irwin Professional,c1995. - xiv, 493 p. :ill., map ;29 cm.

Includes index.

ISBN: 1556238096 (recycled paper)

LCCN: 94001235 //r952Subjects--Topical Terms:

527442
Database management.

LC Class. No.: HF5415.126 / .N48 1995

Dewey Class. No.: 658.8/4

The New direct marketing : = how to implement a profit-driven database marketing strategy /
LDR:00686nam a2200193 a 45 001 647378
003 DLC
005 19981009161600.8
008 940110s1995 iluab 001 0 eng
010 $a 94001235 //r952
020 $a 1556238096 (recycled paper)
035 $a dt 00006575 //r952
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.126 $b .N48 1995
082 0 0 $a 658.8/4 $2 20
245 0 4 $a The New direct marketing : $b how to implement a profit-driven database marketing strategy / $c David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].
250 $a 2nd ed.
260 $a Burr Ridge, Ill. : $c c1995. $b Irwin Professional,
300 $a xiv, 493 p. : $b ill., map ; $c 29 cm.
500 $a Includes index.
650 $a Database management. $3 527442
650 $a Database marketing. $3 657855
650 $a Direct marketing $x Data processing. $3 657856
650 $a Direct marketing $x Statistical methods. $3 657857
700 $a Batra, Rajeev. $3 657853
710 $a David Shepard Associates. $3 657854