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Marketing by matrix : = 100 practica...

Leppard, John.

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Marketing by matrix : = 100 practical ways to improve your strategic and tactical marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing by matrix :/ Malcolm McDonald & John W. Leppard.
Reminder of title:	100 practical ways to improve your strategic and tactical marketing /
Author:	McDonald, Malcolm.
other author:	Leppard, John.
Published:	[Lincolnwood, Ill.] :NTC Business Books, : 1993.,
Description:	168 p. :bill. ;c24 cm.
Notes:	Includes index.
Subject:	Market segmentation. -
ISBN:	0844234559 (pbk.) :

Marketing by matrix : = 100 practical ways to improve your strategic and tactical marketing /
McDonald, Malcolm.

Marketing by matrix :100 practical ways to improve your strategic and tactical marketing /Malcolm McDonald & John W. Leppard. - [Lincolnwood, Ill.] :NTC Business Books,1993. - 168 p. :bill. ;c24 cm.

Includes index.

ISBN: 0844234559 (pbk.) :US24.95

LCCN: 92038927Subjects--Topical Terms:

591840
Market segmentation.

LC Class. No.: HF5415.127 / .M4 1993

Dewey Class. No.: 658.8/02

Marketing by matrix : = 100 practical ways to improve your strategic and tactical marketing /
LDR:00588nam a2200181 a 45 001 647020
003 DLC
005 19930611082841.9
008 921028s1993 ilu b 001 0 eng
010 $a 92038927
020 $a 0844234559 (pbk.) : $c US24.95
035 $a dt 00006192
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.127 $b .M4 1993
082 0 0 $a 658.8/02 $2 20
100 $a McDonald, Malcolm. $3 583850
245 1 0 $a Marketing by matrix : $b 100 practical ways to improve your strategic and tactical marketing / $c Malcolm McDonald & John W. Leppard.
260 $a [Lincolnwood, Ill.] : $c 1993. $b NTC Business Books,
300 $a 168 p. : $b bill. ; $c c24 cm.
500 $a Includes index.
650 $a Market segmentation. $2 lcstt $3 591840
650 $a Strategic planning. $3 528149
700 $a Leppard, John. $3 657061