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New product development : = managing...

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Thomas, Robert J., (1944-)

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New product development : = managing and forecasting for strategic success /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	New product development :/ Robert J. Thomas.
Reminder of title:	managing and forecasting for strategic success /
Author:	Thomas, Robert J.,
Published:	New York :J. Wiley, : c1993.,
Description:	xiv, 352 p. :ill. ;26 cm.
Series:	The Portable MBA series
Subject:	New products - Management. -
ISBN:	0471572268 (acid-free paper) :

New product development : = managing and forecasting for strategic success /
Thomas, Robert J.,1944-

New product development :managing and forecasting for strategic success /Robert J. Thomas. - New York :J. Wiley,c1993. - xiv, 352 p. :ill. ;26 cm. - The Portable MBA series.

Includes bibliographical references (p. 319-338) and indexes.

ISBN: 0471572268 (acid-free paper) :US27.95

LCCN: 93015395Subjects--Topical Terms:

604334
New products
--Management.

LC Class. No.: HF5415.153 / .T48 1993

Dewey Class. No.: 658.5/75

New product development : = managing and forecasting for strategic success /
LDR:00644nam a2200193 a 45 001 646647
003 DLC
005 19931112141003.2
008 930318s1993 nyua b 001 0 eng
010 $a 93015395
020 $a 0471572268 (acid-free paper) : $c US27.95
035 $a dt 00005813
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.153 $b .T48 1993
082 0 0 $a 658.5/75 $2 20
100 $a Thomas, Robert J., $d 1944- $3 656268
245 1 0 $a New product development : $b managing and forecasting for strategic success / $c Robert J. Thomas.
260 $a New York : $c c1993. $b J. Wiley,
300 $a xiv, 352 p. : $b ill. ; $c 26 cm.
440 4 $a The Portable MBA series
504 $a Includes bibliographical references (p. 319-338) and indexes.
650 $a New products $x Management. $3 604334
650 $a New products $x Marketing $x Forecasting. $3 656269

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W0016801

六樓西文書區HC-Z(6F Western Language Books)

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HF5415.153 T461 1993

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