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Marketing strategy : = planning and ...

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Boyd, Harper W.

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Marketing strategy : = planning and implementation /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing strategy :/ Orville C. Walker, Jr., Harper W. Boyd, Jr., Jean-Claude Larreche.
Reminder of title:	planning and implementation /
Author:	Walker, Orville C.
other author:	Boyd, Harper W.
Published:	Homewood, IL :Irwin, : c1992.,
Description:	xxiv, 503 p. :ill. ;24 cm.
Series:	The Irwin series in marketing
Subject:	Marketing - Management. -
ISBN:	025609005X (pbk.) :

Marketing strategy : = planning and implementation /
Walker, Orville C.

Marketing strategy :planning and implementation /Orville C. Walker, Jr., Harper W. Boyd, Jr., Jean-Claude Larreche. - Homewood, IL :Irwin,c1992. - xxiv, 503 p. :ill. ;24 cm. - The Irwin series in marketing.

Includes bibliographical references and indexes.

ISBN: 025609005X (pbk.) :NT500.00

LCCN: 91027772Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .W249 1992

Dewey Class. No.: 658.8/02

Marketing strategy : = planning and implementation /
LDR:00644nam a2200181 a 45 001 646114
005 20000118131834.8
008 910717s1992 ilua b 00110 eng
010 $a 91027772
020 $a 025609005X (pbk.) : $c NT500.00
035 $a dt 00005135
040 $a DLC $c DLC $d DLC $d DH
050 0 0 $a HF5415.13 $b .W249 1992
082 0 0 $a 658.8/02 $2 20
100 $a Walker, Orville C. $3 655324
245 1 0 $a Marketing strategy : $b planning and implementation / $c Orville C. Walker, Jr., Harper W. Boyd, Jr., Jean-Claude Larreche.
260 0 $a Homewood, IL : $c c1992. $b Irwin,
300 $a xxiv, 503 p. : $b ill. ; $c 24 cm.
440 4 $a The Irwin series in marketing
504 $a Includes bibliographical references and indexes.
650 $a Marketing $x Management. $3 559161
700 $a Boyd, Harper W. $3 655322
700 $a Larreche, Jean-Claude. $3 655323

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W0015390

罕用書庫221室(美崙校區,調書請點預約)(RU_221)

01.外借(書)_YB

一般圖書

HF5415.13 W249 1992

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GW0001810

罕用書庫221室(美崙校區,調書請點預約)(RU_221)

01.外借(書)_YB

一般圖書

HF5415.13 W249 1992

一般使用(Normal)

On shelf

0

2 records • Pages 1 •
1

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