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Marketing exchange relationships, tr...

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Houston, Franklin S.

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Marketing exchange relationships, transactions, and their media /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing exchange relationships, transactions, and their media // edited by Franklin S. Houston.
other author:	Houston, Franklin S.
Published:	Westport, Conn. :Quorum, : 1994.,
Description:	xiii, 319 p. :ill. ;25 cm.
Subject:	Communication in marketing. -
ISBN:	0899308090 (alk. paper)

Marketing exchange relationships, transactions, and their media /
Marketing exchange relationships, transactions, and their media /edited by Franklin S. Houston. - Westport, Conn. :Quorum,1994. - xiii, 319 p. :ill. ;25 cm.

Includes bibliographical references (p. [267]-302) and index.

ISBN: 0899308090 (alk. paper)

LCCN: 93014126Subjects--Topical Terms:

584906
Communication in marketing.

LC Class. No.: HF5415.13 / .M3453 1994

Dewey Class. No.: 658.8

Marketing exchange relationships, transactions, and their media /
LDR:00596nam a2200181 a 45 001 644317
003 DLC
005 19940228171049.5
008 930514s1994 ctua b 001 0 eng
010 $a 93014126
020 $a 0899308090 (alk. paper)
035 $a dt 00003636
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.13 $b .M3453 1994
082 0 0 $a 658.8 $2 20
245 0 0 $a Marketing exchange relationships, transactions, and their media / $c edited by Franklin S. Houston.
260 $a Westport, Conn. : $c 1994. $b Quorum,
300 $a xiii, 319 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. [267]-302) and index.
650 $a Communication in marketing. $3 584906
650 $a Exchange. $3 537042
650 $a Marketing $x Management. $3 559161
700 $a Houston, Franklin S. $3 651779

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W0013485

六樓西文書區HC-Z(6F Western Language Books)

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HF5415.13 M345 1994

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