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Consumer behavior and marketing stra...

~

Olson, Jerry C. (1944-)

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Consumer behavior and marketing strategy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Consumer behavior and marketing strategy // J. Paul Peter, Jerry C. Olson.
Author:	Peter, J. Paul.
other author:	Olson, Jerry C.
Published:	Homewood, IL :Irwin, : c1993.,
Description:	xxvii, 772 p., [16] p. of plates :ill. (some col.) ;24 cm.
Series:	The Irwin series in marketing
Subject:	Consumer behavior. -
ISBN:	0256105677

Consumer behavior and marketing strategy /
Peter, J. Paul.

Consumer behavior and marketing strategy /J. Paul Peter, Jerry C. Olson. - 3rd ed. - Homewood, IL :Irwin,c1993. - xxvii, 772 p., [16] p. of plates :ill. (some col.) ;24 cm. - The Irwin series in marketing.

Includes bibliographical references and indexes.

ISBN: 0256105677

LCCN: 92020169Subjects--Topical Terms:

535816
Consumer behavior.

LC Class. No.: HF5415.3 / .P468 1993

Dewey Class. No.: 658.8/342

Consumer behavior and marketing strategy /
LDR:00645nam a2200205 a 45 001 643133
003 DLC
005 19981105144208.1
008 920521s1993 iluaf 001 0 eng
010 $a 92020169
020 $a 0256105677
035 $a I9686525
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.3 $b .P468 1993
082 0 0 $a 658.8/342 $2 20
100 $a Peter, J. Paul. $3 516769
245 1 0 $a Consumer behavior and marketing strategy / $c J. Paul Peter, Jerry C. Olson.
250 $a 3rd ed.
260 $a Homewood, IL : $c c1993. $b Irwin,
300 $a xxvii, 772 p., [16] p. of plates : $b ill. (some col.) ; $c 24 cm.
440 4 $a The Irwin series in marketing
504 $a Includes bibliographical references and indexes.
650 $a Consumer behavior. $3 535816
650 $a Marketing. $3 536353
700 $a Olson, Jerry C. $q (Jerry Corrie), $d 1944- $3 648683

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W0001552

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.3 P468 1993

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GW0000217

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

一般圖書

HF5415.3 P468 1993

一般使用(Normal)

On shelf

0

2 records • Pages 1 •
1

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