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Global marketing management : = a st...
~
Walters, Peter George Pakenham, (1946-)
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Global marketing management : = a strategic perspective /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Global marketing management :/ Brian Toyne, Peter G.P. Walters.
Reminder of title:
a strategic perspective /
Author:
Toyne, Brian.
other author:
Walters, Peter George Pakenham,
Published:
Boston :Allyn and Bacon, : c1993.,
Description:
xxvi, 734 p. :ill. ;25 cm.
Subject:
Export marketing - Management. -
ISBN:
0205141374 : 1c$49.50
Global marketing management : = a strategic perspective /
Toyne, Brian.
Global marketing management :
a strategic perspective /Brian Toyne, Peter G.P. Walters. - 2nd ed. - Boston :Allyn and Bacon,c1993. - xxvi, 734 p. :ill. ;25 cm.
Includes bibliographical references and index.
ISBN: 0205141374 : 1c$49.50
LCCN: 92031302Subjects--Topical Terms:
647445
Export marketing
--Management.
LC Class. No.: HF1416 / .T66 1993
Dewey Class. No.: 658.8/4
Global marketing management : = a strategic perspective /
LDR
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0205141374 : 1c$49.50
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.T66 1993
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Global marketing management :
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a strategic perspective /
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Brian Toyne, Peter G.P. Walters.
250
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2nd ed.
260
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Boston :
$c
c1993.
$b
Allyn and Bacon,
300
$a
xxvi, 734 p. :
$b
ill. ;
$c
25 cm.
504
$a
Includes bibliographical references and index.
650
$a
Export marketing
$x
Management.
$3
647445
650
$a
International business enterprises
$x
Management.
$3
582824
700
$a
Walters, Peter George Pakenham,
$d
1946-
$3
647443
based on 0 review(s)
Location:
ALL
六樓西文書區HC-Z(6F Western Language Books)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
Inventory Number
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Attachments
W0001114
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HF1416 T66 1993
一般使用(Normal)
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1 records • Pages 1 •
1
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