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Competitive marketing : = a strategi...

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O'Shaughnessy, John.

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Competitive marketing : = a strategic approach /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Competitive marketing :/ John O'Shaughnessy.
Reminder of title:	a strategic approach /
Author:	O'Shaughnessy, John.
Published:	Boston :Unwin Hyman, : 1988.,
Description:	460 p. :ill. ;24 cm.
Notes:	Includes indexes.
Subject:	Marketing - Management. -
ISBN:	0044451172$b(alk. paper)

Competitive marketing : = a strategic approach /
O'Shaughnessy, John.

Competitive marketing :a strategic approach /John O'Shaughnessy. - 2nd ed. - Boston :Unwin Hyman,1988. - 460 p. :ill. ;24 cm.

Includes indexes.

Bibliography: p. 433-449.

ISBN: 0044451172$b(alk. paper)

LCCN: 88001886Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .O78 1988

Dewey Class. No.: 658.8

Competitive marketing : = a strategic approach /
LDR:00580pam _2200205 a_450 001 627617
005 19890411134159.0
005 890411134159.0
008 880111s1988 maua b 001 0 eng
010 $a 88001886
020 $a 0044451172$b(alk. paper)
035 $a 00456442
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.13 $b .O78 1988
082 0 0 $a 658.8 $2 19
100 $a O'Shaughnessy, John. $3 601634
245 1 0 $a Competitive marketing : $b a strategic approach / $c John O'Shaughnessy.
250 $a 2nd ed.
260 $a Boston : $c 1988. $b Unwin Hyman,
300 $a 460 p. : $b ill. ; $c 24 cm.
500 $a Includes indexes.
504 $a Bibliography: p. 433-449.
650 $a Marketing $x Management. $3 559161

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60004235

罕用書庫227室(美崙校區,調書請點預約)(RU_227)

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HF5415.13 O78 1988

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