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Marketing communication : = new appr...

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Kimmel, Allan J.

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Marketing communication : = new approaches, technologies, and styles /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing communication :/ edited by Allan J. Kimmel.
其他題名:	new approaches, technologies, and styles /
其他作者:	Kimmel, Allan J.
出版者:	Oxford ;Oxford University Press, : 2005.,
面頁冊數:	xx, 299 p. :ill. ;24 cm.
標題:	Communication in marketing. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0516/2005020569.htmlhttp://www.loc.gov/catdir/toc/ecip0516/2005020569.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0637/2005020569-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0637/2005020569-d.html
ISBN:	0199276951$b(pbk.) :

Marketing communication : = new approaches, technologies, and styles /
Marketing communication :new approaches, technologies, and styles /edited by Allan J. Kimmel. - Oxford ;Oxford University Press,2005. - xx, 299 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0199276951$b(pbk.) :NT$1252

LCCN: 2005020569Subjects--Topical Terms:

584906
Communication in marketing.

LC Class. No.: HF5415.123 / .M366 2005

Dewey Class. No.: 658.8/02

Marketing communication : = new approaches, technologies, and styles /
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020 $a 0199276951$b(pbk.) : $c NT$1252
020 $a 9780199276950$b(pbk.) : $c NT$1252
020 $a 0199276943$b(hbk.)
035 $a 00424046
040 $a DLC $c DLC $d BAKER $d UKM $d BWKUK $d DLC
042 $a pcc
050 0 0 $a HF5415.123 $b .M366 2005
082 0 0 $a 658.8/02 $2 22
245 0 0 $a Marketing communication : $b new approaches, technologies, and styles / $c edited by Allan J. Kimmel.
260 $a Oxford ; $a New York : $c 2005. $b Oxford University Press,
300 $a xx, 299 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Communication in marketing. $3 584906
700 $a Kimmel, Allan J. $3 617231
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0516/2005020569.html $z http://www.loc.gov/catdir/toc/ecip0516/2005020569.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0637/2005020569-d.html $z http://www.loc.gov/catdir/enhancements/fy0637/2005020569-d.html

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