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Exploring marketing research /

~

Zikmund, William G.

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Exploring marketing research /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Exploring marketing research // William G. Zikmund.
Author:	Zikmund, William G.
Published:	Fort Worth :Dryden Press, : c2000.,
Description:	xxxiii, 812 p. :ill. (some col.) ;29 cm.
Series:	The Dryden Press series in marketing
Subject:	Marketing research. -
ISBN:	0030262186$b(hbk.)

Exploring marketing research /
Zikmund, William G.

Exploring marketing research /William G. Zikmund. - 7th ed. - Fort Worth :Dryden Press,c2000. - xxxiii, 812 p. :ill. (some col.) ;29 cm. - The Dryden Press series in marketing.

Includes bibliographical references (p. [797]-804) and index.

ISBN: 0030262186$b(hbk.)

LCCN: 99064502Subjects--Topical Terms:

532352
Marketing research.

LC Class. No.: HF5415.2 / .Z54 2000

Dewey Class. No.: 658.8/3

Exploring marketing research /
LDR:00638cam _2200205 a_450 001 623646
005 20000524102808.0
005 000524102808.0
008 990614s2000 txua b 001 0 eng
010 $a 99064502
020 $a 0030262186$b(hbk.)
035 $a 00422271
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.2 $b .Z54 2000
082 0 0 $a 658.8/3 $2 21
100 $a Zikmund, William G. $3 615401
245 1 0 $a Exploring marketing research / $c William G. Zikmund.
250 $a 7th ed.
260 $a Fort Worth : $c c2000. $b Dryden Press,
300 $a xxxiii, 812 p. : $b ill. (some col.) ; $c 29 cm.
440 4 $a The Dryden Press series in marketing
504 $a Includes bibliographical references (p. [797]-804) and index.
650 $a Marketing research. $3 532352

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60004070

罕用書庫227室(美崙校區,調書請點預約)(RU_227)

01.外借(書)_YB

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HF5415.2 Z54 2000

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1 records • Pages 1 •
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