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A framework for marketing management /

~

Kotler, Philip.

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A framework for marketing management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	A framework for marketing management // Philip Kotler.
Author:	Kotler, Philip.
other author:	Kotler, Philip.
Published:	Upper Saddle River, N.J. :Prentice Hall, : c2001.,
Description:	xv, 352 p. :ill. ;24 cm.
Notes:	"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.
Subject:	Marketing - Management. -
ISBN:	0130185256 (pbk.)

A framework for marketing management /
Kotler, Philip.

A framework for marketing management /Philip Kotler. - Upper Saddle River, N.J. :Prentice Hall,c2001. - xv, 352 p. :ill. ;24 cm.

"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.

Includes bibliographical references and index.

ISBN: 0130185256 (pbk.)

LCCN: 00039180Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .K636 2001

Dewey Class. No.: 658.8

A framework for marketing management /
LDR:00655cam _22001934a_450 001 623637
005 20010620142347.0
008 000404s2001 njua b 001 0 eng
010 $a 00039180
020 $a 0130185256 (pbk.)
035 $a 00422250
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.13 $b .K636 2001
082 0 0 $2 21 $a 658.8
100 $a Kotler, Philip. $3 520689
245 1 2 $a A framework for marketing management / $c Philip Kotler.
260 $a Upper Saddle River, N.J. : $c c2001. $b Prentice Hall,
300 $a xv, 352 p. : $b ill. ; $c 24 cm.
500 $a "'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.
504 $a Includes bibliographical references and index.
650 $a Marketing $x Management. $3 559161
700 $a Kotler, Philip. $t Marketing management. $3 615390

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60004063

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.13 K636 2001

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1 records • Pages 1 •
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