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Branding TV : = principles and pract...

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Batten, Alan.

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Branding TV : = principles and practices /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Branding TV :/ by Walter McDowell and Alan Batten.
Reminder of title:	principles and practices /
Author:	McDowell, Walter.
other author:	Batten, Alan.
Published:	Oxford :Focal, : c2005.,
Description:	158 p. ;24 cm.
Notes:	Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999.
Subject:	Television broadcasting. -
ISBN:	0240807537$b(pbk.):

Branding TV : = principles and practices /
McDowell, Walter.

Branding TV :principles and practices /by Walter McDowell and Alan Batten. - 2nd ed. - Oxford :Focal,c2005. - 158 p. ;24 cm.

Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999.

ISBN: 0240807537$b(pbk.):NT$1282

Nat. Bib. No.: bA537908Subjects--Topical Terms:

563619
Television broadcasting.

Dewey Class. No.: 384.551

Branding TV : = principles and practices /
LDR:00587pam _2200193 a_450 001 618489
003 aUkLCURL
008 060804s2005 enk 000 0 eng
015 $a bA537908
020 $a 0240807537$b(pbk.): $c NT$1282
020 $a 9780240807539
035 $a 00397985
040 $a BDS
082 1 4 $a 384.551 $2 22
090 $a BLi $b 990013189417
100 $a McDowell, Walter. $3 605362
245 1 0 $a Branding TV : $b principles and practices / $c by Walter McDowell and Alan Batten.
250 $a 2nd ed.
260 $a Oxford : $c c2005. $b Focal,
300 $a 158 p. ; $c 24 cm.
500 $a Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999.
650 $a Television broadcasting. $3 563619
650 $a Brand name products. $3 581855
700 $a Batten, Alan. $3 605360
710 $a National Association of Broadcasters. $3 605361

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F0049053

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HE8700.8 M25 2005

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1 records • Pages 1 •
1

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