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Branding TV : = principles and pract...

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Batten, Alan.

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Branding TV : = principles and practices /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Branding TV :/ by Walter McDowell and Alan Batten.
其他題名:	principles and practices /
作者:	McDowell, Walter.
其他作者:	Batten, Alan.
出版者:	Oxford :Focal, : c2005.,
面頁冊數:	158 p. ;24 cm.
附註:	Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999.
標題:	Television broadcasting. -
ISBN:	0240807537$b(pbk.):

Branding TV : = principles and practices /
McDowell, Walter.

Branding TV :principles and practices /by Walter McDowell and Alan Batten. - 2nd ed. - Oxford :Focal,c2005. - 158 p. ;24 cm.

Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999.

ISBN: 0240807537$b(pbk.):NT$1282

Nat. Bib. No.: bA537908Subjects--Topical Terms:

563619
Television broadcasting.

Dewey Class. No.: 384.551

Branding TV : = principles and practices /
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650 $a Television broadcasting. $3 563619
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