東華大學圖書館 |

Language: English

回圖書館首頁

手機版館藏查詢

Login

Back

Switch To: Labeled | MARC Mode | ISBD

Persuasion in advertising /

~

O'Shaughnessy, Nicholas J., (1954-)

Linked to FindBook

Google Book

Amazon

博客來

Persuasion in advertising /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Persuasion in advertising // John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.
Author:	O'Shaughnessy, John.
other author:	O'Shaughnessy, Nicholas J.,
Published:	London :Routledge, : 2004.,
Description:	xi, 220 p. :ill. ;24 cm.
Subject:	Advertising - Psychological aspects. -
ISBN:	0415322243$b(pbk.) :

Persuasion in advertising /
O'Shaughnessy, John.

Persuasion in advertising /John O'Shaughnessy and Nicholas Jackson O'Shaughnessy. - London :Routledge,2004. - xi, 220 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0415322243$b(pbk.) :NT$993

LCCN: 2003011531Subjects--Topical Terms:

578015
Advertising
--Psychological aspects.

LC Class. No.: HF5822 / .O84 2004

Dewey Class. No.: 659.1/01/9

Persuasion in advertising /
LDR:00598nam _2200193 a_450 001 616691
005 19980712182927.0
008 060410s2004 enka b 001 0 eng
010 $a 2003011531
020 $a 0415322243$b(pbk.) : $c NT$993
020 $a 0415322235$b(hbk.)
035 $a 00325623
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5822 $b .O84 2004
082 0 0 $a 659.1/01/9 $2 21
100 $a O'Shaughnessy, John. $3 601634
245 1 0 $a Persuasion in advertising / $c John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.
260 $a London : $c 2004. $b Routledge,
300 $a xi, 220 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Advertising $x Psychological aspects. $3 578015
650 $a Persuasion (Psychology) $3 533184
700 $a O'Shaughnessy, Nicholas J., $d 1954- $3 601633

based on 0 review(s)

Location: Year: Volume Number:

Items

1 records • Pages 1 •
1

Inventory Number

No. of reservations

F0047638

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

一般圖書

HF5822 O84 2004

一般使用(Normal)

On shelf

0

1 records • Pages 1 •
1

Reviews

Add a review and share your thoughts with other readers

Export

pickup library

Change password

Login