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電子商務環境中網路品牌權益對知覺風險影響之探討 = = The stu...

胡威迪

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電子商務環境中網路品牌權益對知覺風險影響之探討 = = The study of relationship between online brand equity and Perceived risk in e-commerce /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	電子商務環境中網路品牌權益對知覺風險影響之探討 = / 胡威迪撰
Reminder of title:	The study of relationship between online brand equity and Perceived risk in e-commerce /
remainder title:	The study of relationship between online brand equity and Perceived risk in e-commerce
Author:	胡威迪
Published:	[花蓮縣] : 國立東華大學企業管理學系, : 民97[2008],
Description:	6,127面 : 圖,表 ; 30公分
Notes:	指導教授︰陳筱華
Subject:	網路品牌權益 -
Online resource:	http://etd.lib.ndhu.edu.tw/ETD-db/ETD-search-c/view_etd?URN=etd-0708108-144438PDF全文

電子商務環境中網路品牌權益對知覺風險影響之探討 = = The study of relationship between online brand equity and Perceived risk in e-commerce /
胡威迪

電子商務環境中網路品牌權益對知覺風險影響之探討 = The study of relationship between online brand equity and Perceived risk in e-commerce / The study of relationship between online brand equity and Perceived risk in e-commerce胡威迪撰 - [花蓮縣] : 國立東華大學企業管理學系, 民97[2008] - 6,127面 : 圖,表 ; 30公分

指導教授︰陳筱華

碩士論文--國立東華大學企業管理學系,2008

參考書目︰面105-111Subjects--Topical Terms:

2722764
網路品牌權益

電子商務環境中網路品牌權益對知覺風險影響之探討 = = The study of relationship between online brand equity and Perceived risk in e-commerce /
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