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Strategic pricing and management acc...

Dugdale, David.

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Strategic pricing and management accounting

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Strategic pricing and management accounting/ David Dugdale.
作者:	Dugdale, David.
出版者:	Milton Park, Abingdon, Oxon ;Routledge, : 2023.,
面頁冊數:	1 online resource (xv, 176 p.) :ill.
內容註:	Introduction -- Surveys of pricing practice -- Market segmentation and price fences -- Value-based pricing -- Price-value map -- Basic economics -- Behavioural economics -- Pricing strategies -- Demographic amd geographic pricing --Quantity-based pricing -- Product differentiation and pricing -- Time-based pricing -- Competition -- Customer profitability -- Segmentation, customers and negotiations -- Price discrimination in economic theory -- Conclusions.
標題:	Managerial accounting. -
電子資源:	https://www.taylorfrancis.com/books/9781003272731
ISBN:	9781003272731

Strategic pricing and management accounting
Dugdale, David.

Strategic pricing and management accounting[electronic resource] /David Dugdale. - Milton Park, Abingdon, Oxon ;Routledge,2023. - 1 online resource (xv, 176 p.) :ill. - Routledge studies in accounting. - Routledge studies in accounting..

Includes bibliographical references and index.

Introduction -- Surveys of pricing practice -- Market segmentation and price fences -- Value-based pricing -- Price-value map -- Basic economics -- Behavioural economics -- Pricing strategies -- Demographic amd geographic pricing --Quantity-based pricing -- Product differentiation and pricing -- Time-based pricing -- Competition -- Customer profitability -- Segmentation, customers and negotiations -- Price discrimination in economic theory -- Conclusions.

"Management accountants should have a key role to play in developing and executing pricing strategy and policy. However, their historical focus on costing and operations means that their potential as business partners with marketingand sales professionals is easily overlooked. This book focuses on how management accountants can help key stakeholders in the formulation and execution of pricing policy and, conversely, on showing managers responsible for pricing decisions how they could be helped by management accountants. It equips management accountants with a unique overview of pricing theory, the practical, quantitative techniques they should know and the value they can bring to the pricing function. The book analyses segmentation, value to customer, price-value maps, segmental pricing, product differentiation and dynamic pricing, with traditional economic theory, showing how these ideas have implications for management accountants and the value that they can bring to the business. Differences in customer value have been integral to economic theory for decades and price discrimination, the technique of charging different prices to different customers for the same or similar goods, is well-established. This observation provides the central core of this book. The methods of price discrimination are set out in detail, showing how management accountants can bring their analytical skills to bear in helping executives and pricing professionals take advantage of differences in customer valuation to improve profits. The book provides a thorough overview of the field and offers a good introduction for researchers and students. Equally, the book shows managers, marketers and pricing professionals how management accountants can assist them in delivering better pricing practice"--

ISBN: 9781003272731Subjects--Topical Terms:

516667
Managerial accounting.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5657.4

Dewey Class. No.: 658.15/11

Strategic pricing and management accounting
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245 1 0 $a Strategic pricing and management accounting $h [electronic resource] / $c David Dugdale.
260 $a Milton Park, Abingdon, Oxon ; $a New York, NY : $b Routledge, $c 2023.
300 $a 1 online resource (xv, 176 p.) : $b ill.
490 1 $a Routledge studies in accounting
504 $a Includes bibliographical references and index.
505 0 $a Introduction -- Surveys of pricing practice -- Market segmentation and price fences -- Value-based pricing -- Price-value map -- Basic economics -- Behavioural economics -- Pricing strategies -- Demographic amd geographic pricing --Quantity-based pricing -- Product differentiation and pricing -- Time-based pricing -- Competition -- Customer profitability -- Segmentation, customers and negotiations -- Price discrimination in economic theory -- Conclusions.
520 $a "Management accountants should have a key role to play in developing and executing pricing strategy and policy. However, their historical focus on costing and operations means that their potential as business partners with marketingand sales professionals is easily overlooked. This book focuses on how management accountants can help key stakeholders in the formulation and execution of pricing policy and, conversely, on showing managers responsible for pricing decisions how they could be helped by management accountants. It equips management accountants with a unique overview of pricing theory, the practical, quantitative techniques they should know and the value they can bring to the pricing function. The book analyses segmentation, value to customer, price-value maps, segmental pricing, product differentiation and dynamic pricing, with traditional economic theory, showing how these ideas have implications for management accountants and the value that they can bring to the business. Differences in customer value have been integral to economic theory for decades and price discrimination, the technique of charging different prices to different customers for the same or similar goods, is well-established. This observation provides the central core of this book. The methods of price discrimination are set out in detail, showing how management accountants can bring their analytical skills to bear in helping executives and pricing professionals take advantage of differences in customer valuation to improve profits. The book provides a thorough overview of the field and offers a good introduction for researchers and students. Equally, the book shows managers, marketers and pricing professionals how management accountants can assist them in delivering better pricing practice"-- $c Provided by publisher.
650 0 $a Managerial accounting. $3 516667
650 7 $a BUSINESS & ECONOMICS / Accounting / General $2 bisacsh $3 3730535
650 7 $a BUSINESS & ECONOMICS / Corporate Finance $2 bisacsh $3 2003879
650 7 $a BUSINESS & ECONOMICS / Marketing / General $2 bisacsh $3 1598613
655 4 $a Electronic books. $2 lcsh $3 542853
830 0 $a Routledge studies in accounting. $3 3794020
856 4 0 $u https://www.taylorfrancis.com/books/9781003272731