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Marketing and dysfunctional consumer behaviour = understanding how and when marketing drives problematic consumption patterns /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing and dysfunctional consumer behaviour/ by Gioele Zamparo.
其他題名:	understanding how and when marketing drives problematic consumption patterns /
作者:	Zamparo, Gioele.
出版者:	Cham :Springer Nature Switzerland : : 2025.,
面頁冊數:	xv, 132 p. :ill. (some col.), digital ;24 cm.
內容註:	1. An Introduction to Dysfunctional Consumers' Behaviour -- 2. Compulsive Buying: a Review From the Consumer Side -- 3. Gambling Addiction: a Marketing Review -- 4. Consumers' Well-being as an Outcome of Consumption Addiction -- 5. Final considerations: some implications for a more responsible marketing.
Contained By:	Springer Nature eBook
標題:	Consumer behavior. -
電子資源:	https://doi.org/10.1007/978-3-031-89162-5
ISBN:	9783031891625

Marketing and dysfunctional consumer behaviour = understanding how and when marketing drives problematic consumption patterns /
Zamparo, Gioele.

Marketing and dysfunctional consumer behaviourunderstanding how and when marketing drives problematic consumption patterns /[electronic resource] :by Gioele Zamparo. - Cham :Springer Nature Switzerland :2025. - xv, 132 p. :ill. (some col.), digital ;24 cm. - International series in advanced management studies,2366-8822. - International series in advanced management studies..

1. An Introduction to Dysfunctional Consumers' Behaviour -- 2. Compulsive Buying: a Review From the Consumer Side -- 3. Gambling Addiction: a Marketing Review -- 4. Consumers' Well-being as an Outcome of Consumption Addiction -- 5. Final considerations: some implications for a more responsible marketing.

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It offers a comprehensive analysis grounded in marketing theory, examining how marketing strategies and actions can significantly influence these behaviors. Using a mixed-method approach, the book reviews existing literature and presents empirical findings related to compulsive buying and gambling. It also discusses the implications of marketing's role in fostering these behaviors, aiming to inform both academic discourse and the responsibilities of marketers. This work is essential for scholars and practitioners seeking to understand dysfunctional consumer behaviors and the impact of marketing strategies on consumer well-being.

ISBN: 9783031891625

Standard No.: 10.1007/978-3-031-89162-5doiSubjects--Topical Terms:

535816
Consumer behavior.

LC Class. No.: HF5415.32

Dewey Class. No.: 658.8342

Marketing and dysfunctional consumer behaviour = understanding how and when marketing drives problematic consumption patterns /
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