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Trend management = how to effectivel...

Blechschmidt, Jörg.

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Trend management = how to effectively use trend-knowledge in your company /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Trend management/ by Jörg Blechschmidt.
其他題名:	how to effectively use trend-knowledge in your company /
作者:	Blechschmidt, Jörg.
出版者:	Berlin, Heidelberg :Springer Berlin Heidelberg : : 2025.,
面頁冊數:	xii, 123 p. :ill. (chiefly color), digital ;24 cm.
內容註:	Chapter 1. About Trends in General -- Chapter 2. Excursus: Dealing with Fuzzy Information -- Chapter 3. Trend Analysis in Companies -- Chapter 4. Trend Research: Collecting Trend Information -- Chapter 5. Trend Analysis: Understanding Effects -- Chapter 6. Excursus: Thinking Traps in Trend Analysis -- Chapter 7. Trend Study: In-Depth Analysis of a Trend -- Chapter 8 -- Trend Radar: Overview of Relevant Trends -- Chapter 9 -- Trend Management as a Corporate Function -- Chapter 10 -- A Word in Closing.
Contained By:	Springer Nature eBook
標題:	Strategic planning. -
電子資源:	https://doi.org/10.1007/978-3-662-70798-2
ISBN:	9783662707982

Trend management = how to effectively use trend-knowledge in your company /
Blechschmidt, Jörg.

Trend managementhow to effectively use trend-knowledge in your company /[electronic resource] :by Jörg Blechschmidt. - Second edition. - Berlin, Heidelberg :Springer Berlin Heidelberg :2025. - xii, 123 p. :ill. (chiefly color), digital ;24 cm. - Business guides on the go,2731-4766. - Business guides on the go..

Chapter 1. About Trends in General -- Chapter 2. Excursus: Dealing with Fuzzy Information -- Chapter 3. Trend Analysis in Companies -- Chapter 4. Trend Research: Collecting Trend Information -- Chapter 5. Trend Analysis: Understanding Effects -- Chapter 6. Excursus: Thinking Traps in Trend Analysis -- Chapter 7. Trend Study: In-Depth Analysis of a Trend -- Chapter 8 -- Trend Radar: Overview of Relevant Trends -- Chapter 9 -- Trend Management as a Corporate Function -- Chapter 10 -- A Word in Closing.

This book offers a concise introduction to trend management in companies, demonstrating how effective trend management can help you understand future developments and make informed decisions. Key business decisions often rest on assumptions about future market trends, customer behavior, and emerging technologies that drive new products. The book details established methods such as trend studies and trend radars, explaining both their methodology and application. Practical tips are provided to help integrate these insights into a company's operational processes, emphasizing that trend management is only successful when it results in positive change. Whether you're a newcomer or an experienced trend manager, this book provides a wealth of ideas for identifying opportunities and risks early on, and for expanding your company's strategic options. The second edition has been updated with the latest developments, including the use of artificial intelligence in trend management, and introduces new methodological approaches such as the futures triangle and the futures wheel.

ISBN: 9783662707982

Standard No.: 10.1007/978-3-662-70798-2doiSubjects--Topical Terms:

528149
Strategic planning.

LC Class. No.: HD30.28

Dewey Class. No.: 658.4012

Trend management = how to effectively use trend-knowledge in your company /
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505 0 $a Chapter 1. About Trends in General -- Chapter 2. Excursus: Dealing with Fuzzy Information -- Chapter 3. Trend Analysis in Companies -- Chapter 4. Trend Research: Collecting Trend Information -- Chapter 5. Trend Analysis: Understanding Effects -- Chapter 6. Excursus: Thinking Traps in Trend Analysis -- Chapter 7. Trend Study: In-Depth Analysis of a Trend -- Chapter 8 -- Trend Radar: Overview of Relevant Trends -- Chapter 9 -- Trend Management as a Corporate Function -- Chapter 10 -- A Word in Closing.
520 $a This book offers a concise introduction to trend management in companies, demonstrating how effective trend management can help you understand future developments and make informed decisions. Key business decisions often rest on assumptions about future market trends, customer behavior, and emerging technologies that drive new products. The book details established methods such as trend studies and trend radars, explaining both their methodology and application. Practical tips are provided to help integrate these insights into a company's operational processes, emphasizing that trend management is only successful when it results in positive change. Whether you're a newcomer or an experienced trend manager, this book provides a wealth of ideas for identifying opportunities and risks early on, and for expanding your company's strategic options. The second edition has been updated with the latest developments, including the use of artificial intelligence in trend management, and introduces new methodological approaches such as the futures triangle and the futures wheel.
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