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Transforming sales strategies = conq...

Beck, Manuel.

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Transforming sales strategies = conquering markets step by step /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Transforming sales strategies/ by Manuel Beck.
其他題名:	conquering markets step by step /
作者:	Beck, Manuel.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2025.,
面頁冊數:	xxii, 288 p. :ill., digital ;24 cm.
內容註:	Importance of Strategic Sales Structuring -- The Market: Building a detailed understanding of the market and competition -- The Customer: Developing a detailed understanding of buyers and customers -- The Channel: Determining sales channels and structuring options -- The Organization: Integrating and coordinating sales channels -- The Employees: Determining the number and distribution of employees -- The Management: Establishing strategic sales goals and their monitoring.
Contained By:	Springer Nature eBook
標題:	Sales management. -
電子資源:	https://doi.org/10.1007/978-3-658-46809-5
ISBN:	9783658468095

Transforming sales strategies = conquering markets step by step /
Beck, Manuel.

Transforming sales strategiesconquering markets step by step /[electronic resource] :by Manuel Beck. - Wiesbaden :Springer Fachmedien Wiesbaden :2025. - xxii, 288 p. :ill., digital ;24 cm.

Importance of Strategic Sales Structuring -- The Market: Building a detailed understanding of the market and competition -- The Customer: Developing a detailed understanding of buyers and customers -- The Channel: Determining sales channels and structuring options -- The Organization: Integrating and coordinating sales channels -- The Employees: Determining the number and distribution of employees -- The Management: Establishing strategic sales goals and their monitoring.

This book explains how organizations can build new sales structures or assess and optimize existing ones. In volatile times with high customer expectations and interchangeable products and services, sales organizations need to be rethought or even completely restructured. Often, they are historically developed, outdated, and operate rigidly, with hybrid approaches frequently being overlooked. The author explains how decision-makers can systematically develop a detailed understanding of the market, customers, and organization to optimize their sales channels and remain competitive. The book provides a structured approach, detailing which employees and departments need to be involved and coordinated, and how the analysis, planning, and implementation can succeed in each specific task area within the company-integrated, deliberate, and flexible. This book is for anyone looking to ensure a sustainable and successful future for their business. Contents Importance of strategic sales structuring The Market: Building a detailed understanding of the market and competition The Customer: Developing a detailed understanding of buyers and customers The Sales Channel: Determining sales channels and structuring options The Organization: Integrating and coordinating sales channels The Employees: Determining the number and distribution of employees The Management: Establishing strategic sales goals and their monitoring The Author Dr. Manuel Beck is the Managing Partner at the consulting firm Bricklog and serves as the Chief Sales Officer (CSO) in the marketing and sales department at Brain4Data. He is also a guest lecturer at various universities. He is an expert in developing go-to-market strategies and in building and leading sales teams. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

ISBN: 9783658468095

Standard No.: 10.1007/978-3-658-46809-5doiSubjects--Topical Terms:

624757
Sales management.

LC Class. No.: HF5438.4

Dewey Class. No.: 658.81

Transforming sales strategies = conquering markets step by step /
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520 $a This book explains how organizations can build new sales structures or assess and optimize existing ones. In volatile times with high customer expectations and interchangeable products and services, sales organizations need to be rethought or even completely restructured. Often, they are historically developed, outdated, and operate rigidly, with hybrid approaches frequently being overlooked. The author explains how decision-makers can systematically develop a detailed understanding of the market, customers, and organization to optimize their sales channels and remain competitive. The book provides a structured approach, detailing which employees and departments need to be involved and coordinated, and how the analysis, planning, and implementation can succeed in each specific task area within the company-integrated, deliberate, and flexible. This book is for anyone looking to ensure a sustainable and successful future for their business. Contents Importance of strategic sales structuring The Market: Building a detailed understanding of the market and competition The Customer: Developing a detailed understanding of buyers and customers The Sales Channel: Determining sales channels and structuring options The Organization: Integrating and coordinating sales channels The Employees: Determining the number and distribution of employees The Management: Establishing strategic sales goals and their monitoring The Author Dr. Manuel Beck is the Managing Partner at the consulting firm Bricklog and serves as the Chief Sales Officer (CSO) in the marketing and sales department at Brain4Data. He is also a guest lecturer at various universities. He is an expert in developing go-to-market strategies and in building and leading sales teams. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
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