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Winning the advertising game = lessons from the Super Bowl ad champions /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Winning the advertising game/ by Sascha Raithel ... [et al.].
其他題名:	lessons from the Super Bowl ad champions /
其他作者:	Raithel, Sascha.
出版者:	Cham :Springer Nature Switzerland : : 2025.,
面頁冊數:	xiv, 152 p. :ill., digital ;24 cm.
內容註:	1. PRE-GAME: A Brief History of (Super Bowl) Advertising -- 2. COIN TOSS: Advertising Matters -- 3. FIRST QUARTER: Make a Game Plan -- 4. SECOND QUARTER: Make a Roadmap -- 5. HALFTIME SHOW: Find Creatives that Work and Stand Out -- 6. THIRD QUARTER: Two Strategies to Boost Your Return on Ad Investment -- 7. FOURTH QUARTER: From Screen to Society -- 8. OVER-TIME: Don't Drop Bricks -- 9. AWARD CEREMONY: Everybody's Watching - The Best Super Bowl Ads of All Time -- 10. POST GAME: Growing the Audience - Globalizing the NFL Brand and Super Bowl Advertising -- 11. COACH'S PLAYBOOK: Top 10 Key Takeaways.
Contained By:	Springer Nature eBook
標題:	Television advertising. -
電子資源:	https://doi.org/10.1007/978-3-031-77506-2
ISBN:	9783031775062

Winning the advertising game = lessons from the Super Bowl ad champions /
Winning the advertising gamelessons from the Super Bowl ad champions /[electronic resource] :by Sascha Raithel ... [et al.]. - Cham :Springer Nature Switzerland :2025. - xiv, 152 p. :ill., digital ;24 cm. - Business guides on the go,2731-4766. - Business guides on the go..

1. PRE-GAME: A Brief History of (Super Bowl) Advertising -- 2. COIN TOSS: Advertising Matters -- 3. FIRST QUARTER: Make a Game Plan -- 4. SECOND QUARTER: Make a Roadmap -- 5. HALFTIME SHOW: Find Creatives that Work and Stand Out -- 6. THIRD QUARTER: Two Strategies to Boost Your Return on Ad Investment -- 7. FOURTH QUARTER: From Screen to Society -- 8. OVER-TIME: Don't Drop Bricks -- 9. AWARD CEREMONY: Everybody's Watching - The Best Super Bowl Ads of All Time -- 10. POST GAME: Growing the Audience - Globalizing the NFL Brand and Super Bowl Advertising -- 11. COACH'S PLAYBOOK: Top 10 Key Takeaways.

Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal impacts. Learn from advertisers, agencies, and experts, and apply these lessons to your own efforts. Perfect for marketing managers, advertisers, and educators looking to leverage the biggest advertising event in the world. This book provides actionable research findings and tools to transform your advertising approach, ensuring your ads stand out and resonate with audiences. Discover how the NFL and Super Bowl are expanding globally, reaching new audiences worldwide. This book is ideal for marketing managers and advertisers seeking to apply key lessons from the Super Bowl to their campaigns. It's also a valuable resource for marketing and advertising educators who want to illustrate fundamental principles with real-world examples.

ISBN: 9783031775062

Standard No.: 10.1007/978-3-031-77506-2doiSubjects--Meeting Names:

3784793
Super Bowl.
Subjects--Topical Terms:

570174
Television advertising.

LC Class. No.: HF6146.T42

Dewey Class. No.: 659.143

Winning the advertising game = lessons from the Super Bowl ad champions /
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