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Uniplaces: A Housing Platform for St...

Goncalves, Andre.

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Uniplaces: A Housing Platform for Student Accommodation: Creating a Global Brand.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Uniplaces: A Housing Platform for Student Accommodation: Creating a Global Brand./
Author:	Goncalves, Andre.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	65 p.
Notes:	Source: Masters Abstracts International, Volume: 85-07.
Contained By:	Masters Abstracts International85-07.
Subject:	Writers. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30807845
ISBN:	9798381364309

Uniplaces: A Housing Platform for Student Accommodation: Creating a Global Brand.
Goncalves, Andre.

Uniplaces: A Housing Platform for Student Accommodation: Creating a Global Brand. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 65 p.

Source: Masters Abstracts International, Volume: 85-07.

Thesis (M.S.)--Universidade Catolica Portuguesa (Portugal), 2016.

Uniplaces, a Lisbon based startup, has become the fastest growing international website for booking student accommodation and it currently operates in forty cities across nine European countries. Uniplaces was able to change a difficult, bureaucratic and oldfashioned process of booking accommodation, into an easier, enjoyable and modern one, by moving it online.To serve the increasingly mobile student population, Uniplaces is creating a trusted, global brand for student accommodation. It wants to become the reference for students when they are looking for accommodation. To achieve this goal Uniplaces decided to redesign its international expansion strategy in Europe by building different regional sales areas.This case study offers an overview of the European student housing sector focusing on a future scenario of how Uniplaces can manage the consolidation and expansion of its operations across Europe, as current business development resources are becoming too thinly spread across the continent.These new regional areas group markets that have similar dynamics regarding the student housing sector. Regional area 1 is formed by Portugal, Spain, Italy and France; Regional area 2 by the United Kingdom; and Regional area 3 by Germany, the Netherlands, Austria and Poland. United Kingdom is a separate case where the sector has already matured, thus the dynamics observed in this market cannot be addressed in the same way as other European markets.

ISBN: 9798381364309Subjects--Topical Terms:

3549409
Writers.

Uniplaces: A Housing Platform for Student Accommodation: Creating a Global Brand.
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500 $a Advisor: Pires, Joao Simao.
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520 $a Uniplaces, a Lisbon based startup, has become the fastest growing international website for booking student accommodation and it currently operates in forty cities across nine European countries. Uniplaces was able to change a difficult, bureaucratic and oldfashioned process of booking accommodation, into an easier, enjoyable and modern one, by moving it online.To serve the increasingly mobile student population, Uniplaces is creating a trusted, global brand for student accommodation. It wants to become the reference for students when they are looking for accommodation. To achieve this goal Uniplaces decided to redesign its international expansion strategy in Europe by building different regional sales areas.This case study offers an overview of the European student housing sector focusing on a future scenario of how Uniplaces can manage the consolidation and expansion of its operations across Europe, as current business development resources are becoming too thinly spread across the continent.These new regional areas group markets that have similar dynamics regarding the student housing sector. Regional area 1 is formed by Portugal, Spain, Italy and France; Regional area 2 by the United Kingdom; and Regional area 3 by Germany, the Netherlands, Austria and Poland. United Kingdom is a separate case where the sector has already matured, thus the dynamics observed in this market cannot be addressed in the same way as other European markets.
520 $a Uniplaces, uma startup baseada em Lisboa, tornou-se no website internacional de reservas de alojamento estudantil de mais rapido crescimento, operando actualmente em quarenta cidades em nove paises europeus. Uniplaces foi capaz de mudar um processo dificil, burocratico e antiquado de reserva de alojamento, num mais facil, agradavel e moderno, movendo-o online.Para servir a populacao estudantil cada vez mais movel, a Uniplaces esta criando uma marca global confiavel para alojamento de estudantes. Ela quer se tornar a referencia para os estudantes quando eles estao a procura de alojamento. Para atingir este objectivo Uniplaces decidiu reformular sua estrategia de expansao internacional na Europa atraves da construcao de diferentes areas comerciais regionais.Este estudo de caso oferece uma visao geral do sector europeu de alojamento para estudantes, focando-se num cenario futuro de como a Uniplaces pode gerir a consolidacao e expansao das suas operacoes em toda a Europa, uma vez que os actuais recursos para desenvolvimento comercial estao se tornando demasiado distribuidos por todo o continente.Estas novas areas comerciais regionais agrupam mercados que tem dinamicas semelhantes relativamente ao sector de alojamento estudantil. Area regional 1 e formada por Portugal, Espanha, Italia e Franca; Area regional 2 pelo Reino Unido; e a Area regional 3 pela Alemanha, Holanda, Austria e Polonia. O Reino Unido e um caso particular, onde o sector ja amadureceu, assim sendo as dinamicas observadas neste mercado nao podem ser tratadas da mesma forma como noutros mercados europeus.
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