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Sustainable Innovation in the Cosmet...

Feng, Chen.

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Sustainable Innovation in the Cosmetic Industry-Obstacles, Contributing Factors, and Strategies.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Sustainable Innovation in the Cosmetic Industry-Obstacles, Contributing Factors, and Strategies./
Author:	Feng, Chen.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	127 p.
Notes:	Source: Masters Abstracts International, Volume: 79-05.
Contained By:	Masters Abstracts International79-05.
Subject:	Industrial engineering. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10195089
ISBN:	9780355418385

Sustainable Innovation in the Cosmetic Industry-Obstacles, Contributing Factors, and Strategies.
Feng, Chen.

Sustainable Innovation in the Cosmetic Industry-Obstacles, Contributing Factors, and Strategies. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 127 p.

Source: Masters Abstracts International, Volume: 79-05.

Thesis (M.S.E.M.)--University of Minnesota, 2016.

This thesis research attempts to answer the question of "how companies can better compete in the market with their sustainable innovations?" using cases in the cosmetic industry. Key factors that contribute to the successful diffusion of sustainable innovations, as well as obstacles that need to be overcome for a sustainable cosmetic company to thrive in an already saturated cosmetic product industry are explored. Strategies that help cosmetic companies better integrate sustainability into the core of their business strategies and managerial operations are suggested. Based on literature review, three main contributing factors: customer education, strategic alliance, and company image building are identified and illustrated in details. A survey and statistical analysis are performed to test the impact of customer education on customers' decision in choosing sustainable cosmetic products and to study the importance of fourteen factors that contribute to a sustainable cosmetic company's image building.

ISBN: 9780355418385Subjects--Topical Terms:

526216
Industrial engineering.
Subjects--Index Terms:

Cosmetic industry

Sustainable Innovation in the Cosmetic Industry-Obstacles, Contributing Factors, and Strategies.
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500 $a Source: Masters Abstracts International, Volume: 79-05.
500 $a Publisher info.: Dissertation/Thesis.
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502 $a Thesis (M.S.E.M.)--University of Minnesota, 2016.
520 $a This thesis research attempts to answer the question of "how companies can better compete in the market with their sustainable innovations?" using cases in the cosmetic industry. Key factors that contribute to the successful diffusion of sustainable innovations, as well as obstacles that need to be overcome for a sustainable cosmetic company to thrive in an already saturated cosmetic product industry are explored. Strategies that help cosmetic companies better integrate sustainability into the core of their business strategies and managerial operations are suggested. Based on literature review, three main contributing factors: customer education, strategic alliance, and company image building are identified and illustrated in details. A survey and statistical analysis are performed to test the impact of customer education on customers' decision in choosing sustainable cosmetic products and to study the importance of fourteen factors that contribute to a sustainable cosmetic company's image building.
590 $a School code: 0130.
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650 4 $a Sustainability. $3 1029978
650 4 $a Innovations. $3 754112
650 4 $a Clean technology. $3 3564885
650 4 $a Natural resources. $3 544074
650 4 $a Cosmetics. $3 910868
650 4 $a Federal regulation. $3 3706310
653 $a Cosmetic industry
653 $a Sustainable innovation
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690 $a 0546
690 $a 0640
710 2 $a University of Minnesota. $b Engineering Management. $3 3184184
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