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Finding the loudest megaphone: Recog...

Stern, Matthew T.

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Finding the loudest megaphone: Recognition rewards and narcissistic investors.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Finding the loudest megaphone: Recognition rewards and narcissistic investors./
作者:	Stern, Matthew T.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
面頁冊數:	134 p.
附註:	Source: Dissertations Abstracts International, Volume: 78-07, Section: A.
Contained By:	Dissertations Abstracts International78-07A.
標題:	Personality psychology. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10301928
ISBN:	9781369468212

Finding the loudest megaphone: Recognition rewards and narcissistic investors.
Stern, Matthew T.

Finding the loudest megaphone: Recognition rewards and narcissistic investors. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 134 p.

Source: Dissertations Abstracts International, Volume: 78-07, Section: A.

Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2016.

.

The JOBS Act of 2012 established the regulatory infrastructure for crowdfunding platforms to offer securities t o the public. The institutional framework of securities-based crowdfunding platforms adopts aspects of venture capital and rewards-based crowdfunding markets, with startups offering rewards in addition to equity. Using an experiment, I investigate whether a certain type of reward, which I call a recognition reward, tends to attract a narcissistic investor base, which, in turn, leads to an increase in a startup's social media presence. I provide evidence that higher levels of narcissism are associated with a higher value being placed on recognition rewards. In addition I find that narcissists are more likely to post about their investment on social media, and that this is especially true when rewards are offered. A simulation analysis suggests that offering recognition rewards increases the chances that a crowdfunding campaign will be funded and that its investors will post about it on social media. Since higher levels of narcissism are associated with a greater number of friends and followers on social media websites, the simulation also shows that more people are likely to be exposed to the crowdfunding campaign when recognition rewards are offered to investors. Social media exposure allows crowdfunding campaigns to gain attention via social media without violating the restrictions placed on general solicitation, and may also lead to increased advertisement of their products after a campaign is completed.

ISBN: 9781369468212Subjects--Topical Terms:

2144789
Personality psychology.
Subjects--Index Terms:

Crowdfunding

Finding the loudest megaphone: Recognition rewards and narcissistic investors.
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