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Impulse Buying on the Internet.

Crafts, Claire Elizabeth.

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Impulse Buying on the Internet.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Impulse Buying on the Internet./
作者:	Crafts, Claire Elizabeth.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2012,
面頁冊數:	108 p.
附註:	Source: Masters Abstracts International, Volume: 83-12.
Contained By:	Masters Abstracts International83-12.
標題:	Impulse buying. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29125307
ISBN:	9798819315224

Impulse Buying on the Internet.
Crafts, Claire Elizabeth.

Impulse Buying on the Internet. - Ann Arbor : ProQuest Dissertations & Theses, 2012 - 108 p.

Source: Masters Abstracts International, Volume: 83-12.

Thesis (M.S.)--Louisiana State University and Agricultural & Mechanical College, 2012.

This item must not be sold to any third party vendors.

Technology makes buying faster, smarter, and more convenient for consumers, and supplies endless opportunities for impulse buying. Research of this topic examines influencers for impulsive online shopping, and marketing techniques used to encourage such actions. After a thorough literature review to identify important factors relating to impulsive purchases and to develop hypotheses, a survey is conducted to provide data on which the hypotheses can be tested. The survey is divided into four sections examining the effectiveness of online marketing techniques, shopping habits, Internet habits, and questions relating to a recent online impulse purchase. Theories to test include ones relating to customer service, customer impulsiveness, website personalization, time pressure created by websites, comparison shopping, and the flow of an Internet session. After the running of several regression analyses, the researcher finds the most significant factors for online impulse purchases are those that are important in offline retail outlets as well. Technology does not create impulse buyers, it provides impulsive consumers more resources to shop and the ability to complete transactions in a short amount of time, making those purchases truly a reaction to an impulse.

ISBN: 9798819315224Subjects--Topical Terms:

3490547
Impulse buying.

Impulse Buying on the Internet.
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