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The Impact of Brand Awareness in the...

Greifo, Jose.

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The Impact of Brand Awareness in the Online Decision Making-Process in India.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Impact of Brand Awareness in the Online Decision Making-Process in India./
作者:	Greifo, Jose.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:	112 p.
附註:	Source: Dissertations Abstracts International, Volume: 83-09, Section: A.
Contained By:	Dissertations Abstracts International83-09A.
標題:	Purchasing. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28774813
ISBN:	9798790654367

The Impact of Brand Awareness in the Online Decision Making-Process in India.
Greifo, Jose.

The Impact of Brand Awareness in the Online Decision Making-Process in India. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 112 p.

Source: Dissertations Abstracts International, Volume: 83-09, Section: A.

Thesis (Ph.D.)--Northcentral University, 2021.

This item must not be sold to any third party vendors.

The impact of brand awareness in the online decision making-process in India have been cited as one of the notable elements that affects consumers' online buying decisions. The problem examined in this quantitative correlational study was whether the two factors, such as brand awareness and cultural differences in terms of religion, are associated/correlated with the consumer's online buying decision-making process. The purpose of this quantitative correlational study of consumer behavior was to determine whether the two factors, such as brand awareness and cultural differences in terms of religion, had a positive or a negative impact on consumers' online buying decision-making process. This study has adopted a quantitative method to determine whether brand awareness and religious beliefs were associated/correlated with the consumers' decision-making. To address this problem, data was collected from 128 Indian consumers, and analyzed using SPSS software to determine if the purchase decision-making between the age groups of 18-40 and 41-65 are correlated/associated with brand awareness and cultural differences in terms of religion. The survey questionnaire was designed to collect answers that reflect theories on consumers' decision-making, and to answer the two research questions such as: Is there a correlation between brand awareness and consumers' online purchase decision-making between the ages of 18-40 and 41-65, respectively?; and How does the effect of cultural differences in terms of religion correlates with the consumers' online purchase decision-making between the ages of 18-40 and 41-65, respectively? The results of this study determined that brand awareness have high influences on consumers between the ages of 18 and 40, and have less influences on consumers between the ages of 41 and 65. Future research needs to examine the findings of this study to determine why religious beliefs does not have an effect on the buying decision of people between 41 and 65 years of age.

ISBN: 9798790654367Subjects--Topical Terms:

652497
Purchasing.
Subjects--Index Terms:

Business strategy

The Impact of Brand Awareness in the Online Decision Making-Process in India.
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500 $a Advisor: Hyuk, Kim.
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520 $a The impact of brand awareness in the online decision making-process in India have been cited as one of the notable elements that affects consumers' online buying decisions. The problem examined in this quantitative correlational study was whether the two factors, such as brand awareness and cultural differences in terms of religion, are associated/correlated with the consumer's online buying decision-making process. The purpose of this quantitative correlational study of consumer behavior was to determine whether the two factors, such as brand awareness and cultural differences in terms of religion, had a positive or a negative impact on consumers' online buying decision-making process. This study has adopted a quantitative method to determine whether brand awareness and religious beliefs were associated/correlated with the consumers' decision-making. To address this problem, data was collected from 128 Indian consumers, and analyzed using SPSS software to determine if the purchase decision-making between the age groups of 18-40 and 41-65 are correlated/associated with brand awareness and cultural differences in terms of religion. The survey questionnaire was designed to collect answers that reflect theories on consumers' decision-making, and to answer the two research questions such as: Is there a correlation between brand awareness and consumers' online purchase decision-making between the ages of 18-40 and 41-65, respectively?; and How does the effect of cultural differences in terms of religion correlates with the consumers' online purchase decision-making between the ages of 18-40 and 41-65, respectively? The results of this study determined that brand awareness have high influences on consumers between the ages of 18 and 40, and have less influences on consumers between the ages of 41 and 65. Future research needs to examine the findings of this study to determine why religious beliefs does not have an effect on the buying decision of people between 41 and 65 years of age.
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