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Assessment of the Omni-Channel Adopt...

Bukhari, Esraa.

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Assessment of the Omni-Channel Adoption for the Management of Emergence Technologies in Food Retailing During and After the Era of COVID-19.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Assessment of the Omni-Channel Adoption for the Management of Emergence Technologies in Food Retailing During and After the Era of COVID-19./
Author:	Bukhari, Esraa.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2023,
Description:	332 p.
Notes:	Source: Dissertations Abstracts International, Volume: 85-06, Section: B.
Contained By:	Dissertations Abstracts International85-06B.
Subject:	Information technology. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30694917
ISBN:	9798381174403

Assessment of the Omni-Channel Adoption for the Management of Emergence Technologies in Food Retailing During and After the Era of COVID-19.
Bukhari, Esraa.

Assessment of the Omni-Channel Adoption for the Management of Emergence Technologies in Food Retailing During and After the Era of COVID-19. - Ann Arbor : ProQuest Dissertations & Theses, 2023 - 332 p.

Source: Dissertations Abstracts International, Volume: 85-06, Section: B.

Thesis (Ph.D.)--Portland State University, 2023.

This item must not be sold to any third party vendors.

Using E-commerce has become crucial for retailers, specifically in the food business; the Food industry is one of the essential drivers of economies in the world. In and after the era of COVID-19, as technology advances, there is a need to apply an omnichannel strategy. In response, this research aims to develop a decision focus assessing Omni-channeled adoption for the management of emerging technologies in food retailing during and after the era of COVID-19 to evaluate the omnichannel capabilities of food organizations. This establishes a decision model to fill the research gap to succeed and stay competitive in the food business. Using a systematic exploratory literature review has supported identifying the gap in this research area and demonstrating the importance of assessing omnichannel adoption in food retailing. However, it introduces the scope of omnichannel in food retail. The method used is based on building a hierarchical decision model (HDM) to find the optimal solution to fill gaps and to be implemented in food retailing. The main attributes of the omnichannel in the food industry were identified based on a literature review and expert judgments. These factors were categorized into perspectives and criteria to be used in the Hierarchical Decision Model; these perspectives are social, organizational, technological, legal, and financial. They established the HDM scoring model using experts' validation, quantification, and desirability values. The food applications of this study investigate food retailing to assess the contribution of individual perspectives and criteria on decision-making. The model analyzes the weaknesses and strengths of two food organizations in Saudi Arabia, providing recommendations for improvement. The audience of this research is retailers, developers, researchers, participators, policymakers, decision-makers, and anyone interested in business and technology management.

ISBN: 9798381174403Subjects--Topical Terms:

532993
Information technology.
Subjects--Index Terms:

COVID-19

Assessment of the Omni-Channel Adoption for the Management of Emergence Technologies in Food Retailing During and After the Era of COVID-19.
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